Director of Marketing Data Science

1 week geleden

Amsterdam, Nederland Booking.Com Voltijd

**JOB DESCRIPTION FOR**:
**Director of Marketing Science**

When Values are made explicit, they provide clarity on what “good” looks like. And when they are shared, they build unity in a group. They build culture.

**_ Think customer first. _**_We obsess about adding value for our customers - guests, partners, colleagues - to make it easier for everyone to experience the world._

**_ Own it. We deliver on our promises, make informed decisions and prioritize to get the important things done today._**

**_ Learn forever. We are resilient, take time to reflect, and seek to learn - from colleagues, from the outside world and from our failures._**

**_ Succeed together. We celebrate team success, through making connections, building trust and valuing the diverse perspectives of others._**

**_ Do the right thing. We get the right results the right way. For each other, our communities and the world around us._**

**Marketing**

**Director of Marketing Science**

Your expertise in both behavioral and cognitive measurement will be paramount as you delve into analyzing customer behavior changes and perceptions. By using insights derived from these analyses, you'll craft efficient hypotheses aimed at enhancing customer loyalty and driving sustainable growth.

Join us in our mission to innovate, grow, and deliver unparalleled experiences to our customers worldwide.

**Responsibilities**:
This role reports to the VP of Growth Marketing of and leads a team of around 45 FTE.

The role is located in Amsterdam, The Netherlands.
- **Transformative Leadership**: Develop and implement a compelling vision, strategy, and roadmap for the innovative use of data, insights, and analytics across Marketing Science.
- **Evidence-Based Decision Making**: Champion and standardize the use of a robust hierarchy of evidence to support high-quality decision-making throughout Marketing and the broader business.
- **Innovative Experimentation**: Create and define a pioneering testing and experimentation framework to optimize the efficiency of our marketing channels.
- **Influencing & Collaborating**:Collaborate across departments, acting as a trusted advisor who simplifies complex problems for the Leadership Team.
- **Community Leadership**: Serve as a reference point for the Data Science & Analytics community, providing essential support to help team members excel and grow in their craft.
- **Drive Innovation**: Continuously seek innovative ways to leverage data and analytics to enhance business performance, always focused on meeting company and departmental objectives.
- **Strategic Experimentation**: Design large-scale online and offline experiments that span multiple business areas, driving strategic insights and growth.
- **Proactive Problem-Solving**: Understand business needs and proactively inspire change, removing impediments to progress and innovation, and collaborating with other functions to find practical solutions.

**Ideal Experience & Skills**:

- Shown experience in building out measurement protocols across marketing. Significant years in both Marketing research & Marketing data science Marketing data, analytics, and experimentation, preferably in a communications or media context.
- Extensive experience in (online) media platforms, with a focus on modern measurement solutions.
- Demonstrated experience in using (experimental and modeled) marketing measurement to drive performance and/or brand outcomes.
- Shown strength in leading and developing high-performing data teams.
- Demonstrated ability to drive performance across business units/areas.
- Strong background in digital experimentation and the key statistical components underlying high quality decision making via experimentation.
- Global and large market experience required. Focus on US, UK, DE. Experience in LATAM and APAC markets is beneficial.
- Highly experienced in agency & external partner management.
- Strong knowledge of the current digital, programmatic, social and ad-tech environments.
- Experience leading and influencing cross-functional teams in an international environment.
- Ability to drive innovation and set clear strategic agenda for team and stakeholders.
- In-house/client side experience and ecommerce experience highly preferable.
- Solution oriented, data driven and result focused
- Strong work ethic; self-directed and resourceful.
- Effectively communicate in large groups; credible & trusted by senior audiences
Language: English. Other languages are a plus.

**OTHER PERSONAL CHARACTERISTICS**
- Strong communicator: Effectively communicate in large groups, credible and trusted by senior audiences.
- Energy bringer. Proactive and collaborative: Open mind, learning attitude, transparent behavior,
- Strategic yet hands-on: Strategic problem solver focused on execution, able to roll up sleeves to get things done.
- Adaptable and innovative: Data-driven, experimental, ready to learn, open to change, and able to drive innovation.
- Customer-centric and

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