Global Brand Manager

4 maanden geleden

Rotterdam, Nederland Karo Healthcare Voltijd

Karo Healthcare, a dynamic and growing company, is all about making smart choices for everyday healthcare. With a wide-ranging portfolio across seven categories including medical products, we own and sell over 100 brands in about 90 countries. Our portfolio includes such brands as E45, Pevaryl, Lamisil, Nutravita, Decubal and many others. Our core belief in empowering people to make intelligent health decisions drives our growth strategy, blending organic expansion and M&A. Since 2019, under EQT ownership, we're rapidly heading towards a €1 billion European leadership position in consumer health._
- Join us at Karo Healthcare on our exciting journey. We're currently looking for a Brand Manager for our office in Rotterdam._

**Aim of the job**:

- With a ‘brand CEO’ mindset, lead and execute the brand growth agenda, delivering the brand’s business targets and performance expectations.
- Working as part of the global category team and in strong collaboration with the markets (who are responsible for execution) create and deliver a winning digital-first brand growth plan, which will accelerate sales, share and brand equity.
- The role has a global remit, with a focus on designing for and winning in the critical markets.

**Responsibilites**:

- Build the global 3 year brand growth plan and drive the performance in line with this plan, in collaboration with the markets.
- Create the global brand growth model, producing all hero brand assets and guidelines. This includes:

- Strong articulation of a winning brand purpose, with differentiated claims and a strong visual brand language.
- Working in partnership with the Digestive & Intimate Health Squad content manager, deliver a winning digital-first communications plan, covering always-on and campaign needs. Including an ecosystem of hero content (primarily for digital channels) to win the moments that matter on the path to purchase.
- Digital-first media guidelines for local execution
- Innovation pipeline, in line with the required rate and pace to win in the market. Including new products, line extensions, upgrades and price/pack/channel solutions to maximise physical availability, especially in E-Commerce.
- Executional guidelines, including pricing and promo guidelines.
- Lead cross functional internal and external team to create and deliver best in class brand assets.
- Analyse global and local brand performance, identifying drivers (to double-down on,) drainers (to fix,) quickly driving corrective action. Share best practice across markets

**Requirements**:

- Experience with successful brand building and P&L management in competitive categories; growing sales, margin, share and equity.
- Ability to strongly contribute to brand planning - at a local and, ideally global, level.
- Experience in developing and executing new growth-driving creative ideas and initiatives, derived from powerful data-driven insight.
- Leadership capability in the development and delivery of successful integrated digital campaigns in collaboration with external agencies, as part of broader connections plans and based on performance tracking.
- Capability to create fit-for purpose brand programmes and implement them consistently across touchpoints and markets.
- Ability to develop and execute winning innovation and new price/pack/channel range solutions, including flawless delivery of global launches.
- Ability to deliver brand performance and leading complex cross-functional initiatives with successful outcomes, within a remote matrix organisation.
- Commercial acumen with experience in P&L leadership/budget management, pricing and COGs strategy development.
- Highly analytical with a data-driven, performance approach.
- Fluent in written and spoken English.

**Benefits**
- Opportunity to create, grow, and encourage
- Apart from a competitive salary pack, there are lots of growth opportunities to meet your personal ambitions
- Flexible schedule and life work balance
- Responsibility for exciting and challenging projects that have a direct, visible impact on our customers and the industry
- Very positive work environment in a dynamic, international, and motivated team
- Start-up spirit while being a part of the large international organization with strong values

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