Frontline Activation Brand Manager Fuze Tea
2 maanden geleden
As a business, The Coca-Cola Company is constantly evolving - we develop new products, acquire great brands and pioneer new ways of doing things. We sell four of the world's top five non-alcoholic sparkling drinks and 3,600+ products in over 200 countries, including water, juices, energy drinks, and even tea and coffee. Working here is more than working for the global beverage leader, it’s an opportunity to be a part of something that can positively impact the world. We’re accelerating our momentum to become a Total Beverage Company by putting people at the heart of our business and everything we do - innovating to give people the drinks and package sizes they want, building our eCommerce capabilities, working towards our vision of a World Without Waste, and more.
**What You’ll Do for Us**:
- Manage brand activation at the local level, including POS activations & promos and experiential marketing and events (leveraging marketing assets), in coordination with the bottler
- Support the senior brand manager on cross-functional initiatives, work assignments and tasks that align to brand priorities
- Participate in agile projects for the development of OU and Market-level innovation and IMX campaigns
- Manage program budgets (DME) and timelines to drive flawless execution of the plan, hitting all system milestones on time and within budget
- Track brand and project performance through data analysis by converting KPI’s and findings into specific insights and actions that add value to the business, drive brand love and brand value
- Coordinate local activations with bottlers, including POS activations & promos, events, experiential, leveraging marketing assets
- Prepare reports / presentations as needed (e.g. monthly performance reports)
**Qualifications & Requirements**:
- Bachelor’s degree required
- 4-5 years of experience in marketing activation (end to end project delivery), working with TCCC external partners (bottlers and customers).
- Ability to understand and leverage business, finance and commercial insights.
- Ability to adapt to changing environment and cross correct in due time, scenario planning thinking.
- Ability to effectively communicate and collaborate with key stakeholders (category marketing teams, bottler) and ensure alignment.
- Good project management skills, able to coordinate multiple projects at the same time and deliver high quality on time.
- Ability to coordinate full details (calendars, resources, metrics) of local activation with bottlers.
**What We Can Do for You**:
- Iconic & Innovative Brands: Our portfolio represents over 250 products with some of the most popular brands in the world and we’re always expanding
- Expansive & Diverse Customers: We focus on diversified and large range of customers each day
- Critical experiences: We work as a global network with a wide range of cross-functional partners to step-change the way we refresh the world and make an impact every day
- Growth Culture: learning organization with a bias for action, fully empowering curious individuals to leverage our global network and a wealth of human insights to deliver amazing results.
**Travel requirements**:
Up to 15% of travel required
**Skills**
Leadership; Brand Planning; Marketing Programs; Brand Performance; Communication; Marketing Localization; Marketing Activation; Experiential Marketing; Planning Ability; Campaign Development; Marketing; Integrated Marketing Communications; Business Objectives
Pay Range Not Available
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