Ice Cream Consumer

3 weken geleden

Rotterdam, Nederland Unilever Voltijd

**UNILEVER IS LOOKING FOR AN ICE CREAM CONSUMER MARKET INSIGHTS ANALYTICS DIRECTOR**

**JOIN OUR ICE CREAM TEAM**

Location: Amsterdam

Local conditions apply

**ABOUT ICE CREAM: Life Tastes Better With Ice Cream**

If you consider choosing to work for the Unilever Ice Cream business, you will work for the Global, leading Ice Cream player with €7.9bn Turn Over in 2023. The Ice Cream business is operating in a highly attractive category, as we are part of the 1 trillion snacking and refreshment industry, growing consistently at high pace. We have strong brands equities: 5 of top 10 selling brands including Wall’s, Magnum, Ben &Jerry’s. We are investing to unlock the full growth potential of Ice Cream as a standalone entity, once we separate from Unilever, which is planned to happen by November 2025.

Ice Cream has distinct characteristics from Unilever’s other operating businesses and the growth potential of Ice Cream will be better delivered under a different ownership structure. As Ice Cream company we are committed to developing and nurturing talent within our Ice Cream company. You will have ample options for career growth and exploration, allowing you for you to explore roles and opportunities across the new organisation. Your career development will be a priority for us, and we are dedicated to supporting your growth journey within the new company. We hope that you will want to build the new chapter of our Ice Cream history together with us.

**JOB PURPOSE**:
In the new Ice Cream Company, we will be responsible for providing an end-to-end consumer view, from market insights to consumer technology. This will result in merging Consumer Marketing Insights (CMI) and Consumer Technology Insights (CTI) under the same leadership to guarantee more connectedness and enhanced expertise in our consumers, as addressed in the BG CMI principles.

The main purpose of this role to lead consumer-focused strategic planning and end-to end
- execution of Ice Cream Portfolio in EU ANZ and the foundational insights to grow the category. Partnering directly with the IC EUANZ Chief Marketing Officier, Customer Strategy and Planning Lead, and the countries General Managers. Inspiring, provoking and challenging some set beliefs and practices, and amplifying success pockets backed by educated intuition & experience, fact and penetrating insight.

**KEY RESPONSIBILITIES**:
You will be responsible for the identification and translation of consumer, customer, market and channel needs & desires, multi-source insights and behaviours to guide the brand crafting strategy, innovation and portfolio, digital marketing and commerce, channel & shopper insights as well as drive performance and insights to drive growth alongside with the Consumer Insights market leads.
- Motivate and lead a direct and indirect reports team across the BU EU ANZ
- Understand the Ice Cream category and the bigger universe of category we operate in, customers and channels, the key business objectives and challenges, and be able to set relevant research programmes to deliver against the objectives
- Implement the insights in line with best practices, and ensure that all research work is actionable and strategically aligned; this includes all practical aspects of Insights end to end
- Growth Performance and Analytics: Lead Market Analytics hub that will integrate market insights and predictive analytics expertises for global and EU ANZ.
- Innovation: Lead e2e innovation program for the innovation plaforms in EUANZ
- Product Experience: lead consumer superior quality program across EUANZ from benchmarking to improvements for superior product and pack performance.
- Brand Crafting: lead comms and brand identity research programs
- Bringing Outside in: Continiously gather and integrate the voice of the consumer along with the news from the market and competitors to ensure competitive intelligence is also core part of our strategy.

**WHAT YOU NEED TO SUCCEED**:
**SKILLS, EXPERIENCES & QUALIFICATIONS**:

- Seasoned senior director with suitable years successful achievements. Demonstrable ability to cope with and manage internal & environmental change, uncertainty, and provoke/challenge the business.
- Preferably, hands on experience of Marketing and/or Consumer Insight. Particularly in setting up and structuring teams, partnerships and leadership alignments in a virtual org.
- Experience in qualitative, quantitative, cultural, digital, social, media and continuous research, including market analytics, forecasting, modelling, AI and panels
- Self-Confidence in business partnering senior leaders and global leadership teams
- Track record in leading category strategy development and reviews, including retail & competitor landscape, pricing, predictive/modelling analytics
- Must be data, digital, AI, digital marketing and e-commerce savvy
- Problem solver with the ability to simply distil and interpret multi-source data at high speed, derive actionable insight and influen

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