Demand Generation Manager

3 dagen geleden

Den Haag, Nederland Cenosco Voltijd

**Your profile**:
As the Demand Generation Manager at Cenosco, you will play a critical role in driving our B2B marketing initiatives to generate demand and nurture leads within the Oil & Gas sector. You will be responsible for developing and executing strategies that attract potential customers. Additionally, you will be responsible for managing our Marketing Team.

**Key Responsibilities**

**Demand Generation Strategy**:

- Develop and implement comprehensive demand generation strategies to drive awareness, engagement, and conversion of leads.
- Utilize a mix of outbound and inbound marketing techniques to generate high-quality leads.
- Focus on in-person marketing efforts such as trade shows, industry conferences, and customer events.

**Team Management**:

- Manage and mentor a small team of Marketing professionals, setting clear goals and expectations.
- Regularly update sales forecasts and pipeline reports for review with the sales team.

**Performance Analysis**:

- Track and analyze the performance of demand generation campaigns using key metrics.
- Report on campaign effectiveness and ROI, making data-driven recommendations for improvement.

**Qualifications**:

- Bachelor’s degree in Marketing, Business, or a related field.
- 6+ years of experience in B2B marketing, preferably within the Oil & Gas industry.
- Proven experience in demand generation and lead nurturing.
- Strong understanding of outbound marketing strategies and in-person marketing events.
- Experience managing a marketing team.
- Proficiency in CRM systems (Hubspot preferred) and marketing automation tools.
- Excellent communication and interpersonal skills.
- Ability to analyze data and make informed decisions.

**About us**:
The first thing you may be asking yourself is, **what is Cenosco all about?**
We're an Asset Integrity Management (AIM) Software company. Essentially, this means that our solutions safeguard integrity, reliability, and instrumentation safety in asset-heavy industries. Companies operating in these industries come with complex operational ecosystems, and we aim to support their capability to operate at full potential, with the latest technologies, all while prioritizing the health and safety of their people and the environment.

**Vision**
We envision safe and smart environments for asset-heavy industries - where their software environment, work environment, and surrounding environment, operate smartly and securely, allowing them to function at their full potential, without jeopardizing the health and safety of their people and the planet.

**Mission**
We are dedicated to making this vision a reality, by optimizing and spreading our integrity management solutions. Through continuous innovation and development of our IMS Suite, we strive to remain the market standard for integrity management solutions.

**The Cenosco Culture**
Our work culture is bound by our four core values. These values have been carefully crafted and selected internally to ensure that they served as a reflection of who we are and how we work across the entire company. At Cenosco we operate with these values at heart, and therefore consider them to be vital competencies.

**Acting with integrity**:
We are trustworthy and reliable.

**Behaving innovatively**:
We are agile, curious, and keep growing.
**Owning and delivering**:
We take ownership, responsibility and strive for success.

**Playing as a team**:
We are attentive, inspire, have fun and celebrate our successes.

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