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Amsterdam, Noord-Holland, Nederland SkinVision Voltijd
Growth and Performance Marketing Specialist

We're seeking a dynamic and analytical Growth and Performance Marketing Specialist to drive the growth of our mobile app, SkinVision. As a key member of our marketing team, you'll collaborate closely with the Marketing Manager to optimize user acquisition, engagement, and retention strategies.

Key Responsibilities:

  • SEO Optimization: Develop and execute SEO strategies to improve app visibility and organic search rankings in app stores and search engines.

  • Digital Paid Advertising: Plan, execute, and optimize digital ad campaigns (Google Ads, Facebook Ads, etc.) to drive app installs, user acquisition, and conversions.

  • Mobile App Conversion Optimization:

    • Analyze the app funnel and identify key areas for improvement to maximize conversion rates from installs to active users and paying customers.

    • Implement and test conversion optimization strategies across the app, including onboarding flows, in-app messaging, and retention tactics.

  • Consumer Engagement Channels:

    • Manage and optimize email marketing campaigns targeting specific user segments.

    • Oversee in-app communication, including push notifications and in-app messaging, to drive user engagement and retention.

  • Growth Hacking: Identify and execute new growth opportunities, leveraging creative and data-driven approaches to boost app performance.

  • Campaign Performance Reporting: Monitor, analyze, and report on the effectiveness of marketing campaigns, providing insights and recommendations for continuous improvement.

  • Managing Freelancers and Agencies: Oversee relationships with external freelancers and agencies, ensuring that their work aligns with our growth objectives.

Requirements:

  • 3-5 years of experience in growth marketing, specifically in mobile app businesses.

  • Proven track record of running successful SEO campaigns, digital paid ads, and consumer engagement channels for mobile apps.

  • Demonstrated experience in mobile app conversion optimization, with a deep understanding of mobile marketing principles and funnel analysis.

What We Offer:

  • Opportunity to make a significant impact on a mission-driven company.

  • A collaborative and innovative work environment.

  • Competitive salary and benefits package.

  • Opportunities for professional growth and development.

  • Flexible working arrangements.

  • A dynamic scale-up environment with over 25 nationalities and a balanced 50/50 male-to-female ratio.

Apply Now:

Ready to transform skin health through technology? Submit your application on our website, and we'll be in touch. At SkinVision BV, we value diversity and welcome applicants from all backgrounds. Join us on this exciting journey to make a difference in skin health.