Senior Director of Growth Marketing

3 weken geleden

Amsterdam, Noord-Holland, Nederland Bynder Voltijd

At Bynder, we're looking for a Senior Director of Growth Marketing to lead our demand generation marketing programs and drive business growth. The ideal candidate will have 7-10 years of experience in growth marketing, preferably in a fast-paced B2B SaaS company, and a proven track record of achieving high growth through marketing programs, campaigns & activities.

Key Responsibilities:
  • Lead and mentor Bynder's growth marketing team, aligning and advancing objectives, approaches, and practices through active participation in strategic planning, go-to-market strategy development, sales forecasting, resource planning, and budgeting.
  • Work with Sales and Marketing Operations to set priority targets and Marketing-specific KPIs and establish reporting standards.
  • Develop, plan, and execute integrated digital campaigns across paid and organic search, social, and referral traffic and continuously test and optimize landing page experience to drive conversions.
  • Plan and execute field marketing plans across key geographies including industry, partner, and customer events to meet MQL, SQL, pipeline ARR and sales targets.
  • Create and execute impactful nurture programs to improve conversion rates from leads to opportunities.
  • Monitor and report campaign performance across the customer journey and sales pipeline, with granular tracking across relevant KPIs.
Qualifications:
  • 7-10 years experience in growth marketing, preferably in a fast-paced B2B SaaS company.
  • Deep industry knowledge of cutting edge demand generation methods.
  • A data driven approach with a culture of experimentation.
  • A demonstrable track record of achieving high growth through marketing programs, campaigns & activities.

We're a company that values diversity, inclusivity, and equity, and we're committed to creating a workplace where all employees feel valued and respected. If you're a motivated and innovative professional looking to join a dynamic team, we'd love to hear from you

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