Strategic Campaign Lead

5 dagen geleden

Schiphol, Nederland SAMSUNG Voltijd

Job Description

Senior Campaign Manager

Samsung is seeking a highly skilled Senior Campaign Manager to lead and oversee all our marketing campaigns in the Benelux region. As our Senior Campaign Manager, you will be responsible for shaping the strategic direction, development, and execution of high-impact campaigns that drive brand growth and engagement.

Key Responsibilities

  • Develop and implement a cohesive campaign strategy that aligns with overall business goals and objectives.
  • Provide leadership and direction to the campaign team, ensuring the successful planning, execution, and measurement of marketing campaigns across all channels.
  • Oversee all aspects of campaign planning, including market and audience research, competitor analysis, positioning, messaging, budgeting, and timeline management for all our channel teams: CRM & Loyalty, Media & Advertising, Social & Influencers, and PR & Comms.
  • Lead the go-to-market strategy and process for major campaign launches, collaborating with cross-functional teams to ensure seamless launch operations and effective information distribution.
  • Coordinate with senior management and key stakeholders to secure buy-in and alignment on campaign strategies and objectives.
  • Drive all campaign activities to enhance engagement, brand recognition, and business results, establishing and communicating a clear mission and vision for campaign efforts aligned with company guidelines.
  • Consistently generate and review comprehensive campaign reports by analyzing performance data from first and third-party sources, providing actionable insights and presenting strategic and marketing plans to internal and external stakeholders.
  • Oversee the campaign budget, ensuring optimal allocation of resources to maximize ROI, collaborating with finance and procurement teams to monitor expenditures, optimize budget usage, and adjust strategies as necessary.

Requirements

  • Bachelor's degree in Business, Marketing, or a related field (Master's degree preferred).
  • Fluency in Dutch and English.
  • 8-10 years plus experience in a senior marketing role, with a proven track record in campaign management and leadership.
  • Proven ability to manage multiple campaigns in a fast-paced environment.
  • Strong strategic thinking and analytical skills, with the ability to interpret data and market insights to drive informed decisions.
  • Exceptional communication, presentation, and leadership skills to effectively collaborate with and inspire internal and external stakeholders.
  • Strong project management skills and a proactive, results-driven attitude.
  • Experience in change management and process improvement.
  • A passion for marketing, innovation, and staying up-to-date with industry trends.

About Samsung

Samsung is a global leader in technology and innovation, with a commitment to creating value for our customers and stakeholders. Our values are centered around human experiences, progressive innovation, rebellious optimism, integrity and transparency, and social improvement.

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