Head of Trade Marketing Netherlands

1 week geleden

Amsterdam, Noord-Holland, Nederland Pernod Ricard Voltijd
Purpose

The Head of Trade Marketing Netherlands is responsible for developing and executing brand strategies across all channels in the country, collaborating with the Marketing team to ensure effective translation of brand strategies into actionable channel plans.

Responsibilities
  • Develop channel plans in synergy with the marketing plan, collaborating with Brand Managers, Field Sales Managers, and Key Account Managers.
  • Strategically challenge local brand plans to ensure they cover Dutch market needs.
  • Define the entire trade marketing plan with the team to beat the market and support sell-out, trial, and brand engagement.
  • Ensure flawless communication between departments and lead transversal meetings to create channel activations and follow-up.
  • Be a key stakeholder in transversal processes such as brand plans, beyond budget, business performances reviews, pre-forecasting sessions, and taskforces.
  • Ensure brand activations are well executed in different channels.
  • Support Brand Managers for local activations when needed and serve as a local contact for key agencies.
Budget & KPIs
  • Manage and follow up on the activity budget for trade marketing activations.
  • Define KPIs per channel and brand to support the right development of plans.
  • Challenge and support trade terms and on-trade contracts negotiations.
Analytics
  • Be the market data expert, developing and leveraging data analysis to enhance various activities and processes.
  • Support business development across Belgium and Luxembourg through a data-driven channel strategy vision.
  • Monitor channel performance and implement corrective actions to meet objectives.
  • Lead category management and trade marketing projects.
Team Leadership
  • Lead and mentor a team of Trade Marketing Managers specialized by channel and Brand Ambassadors.
Requirements
  • Bachelor's degree in marketing, Business, and/or Economics.
  • Minimum of 5 years of similar experience in an FMCG environment (brand management, trade marketing).
  • Previous experience in the spirits and hospitality industry is a plus.
  • Fluent in English, Dutch is highly recommended.
  • Solution-oriented and results-driven.
  • Creative and entrepreneurial mindset.
  • Adaptable and open-minded.
  • Proficient in strategic planning.
  • Strong brand sensitivity with a passion for trends and consumer understanding.
  • Team player with strong interpersonal skills.
  • Project management skills with strong ability to juggle multiple priorities.
  • Strong budget and financial analysis skills (KPI setting, analysis, and follow-up).
  • Preference for strong knowledge on PR, Influencers strategy, Digital, and L3F (both on trade and off trade).
Benefits
  • An excellent and market-based salary, an attractive bonus scheme, and 30 holiday days per year.
  • Training opportunities, and staff discount on our beautiful portfolio.
  • An international working environment with an office on NDSM-Plein in Amsterdam.
  • And last but not least, our Convivial company outings and Thirsty Thursdays in our own bar, where you can taste the mixed arts of your colleagues.

As an employee at Pernod Ricard, you are a "Créateur of Convivialité" which means you work with the best colleagues of a variety of backgrounds. What we have in common is the passion about our brands, industry, and the attitude: "make a new friend every day". Convivialité is our way of life. Pernod Ricard is a positive and inclusive working environment that encourages employees to be unique.

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