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Marketing Director
1 maand geleden
As the Director of Marketing and Communications at Hunkemöller, you will be responsible for developing and executing a cohesive marketing strategy across all markets. Your goal will be to consistently build the Hunkemöller brand across all consumer touch points, making it the most inspiring and social global brand.
You will report to the Chief Product Officer and be part of the Business Leadership Team. Your daily tasks will include managing the Managers leading all topics around Media planning, Social Media, Content & PR, Traffic & Production, while also overseeing Marketing Operations and VM.
Key responsibilities will include defining and executing the brand marketing & communication strategies, adapting the marketing plans based on consumer needs/insights and ROI/learnings. You will also be responsible for leading the weekly Marketing meeting involving all marketing departments and securing follow-up of agreed actions.
Additionally, you will be responsible for ensuring all brand messages (all brand touchpoints) are in line with brand values and brand image. You will manage the execution of both above the line (e.g. TVC, OOH, Print, Radio) as well as below the line (e.g. PR, Social, Influencer marketing, Ambassador program) communications for all campaigns and generates visual assets to be used across different media platforms.
You will also be responsible for managing media, social, content development, PR/Influencer and Operations departments, including local marketing representatives in all key markets. You will coordinate cross-functionally the concept to launch process, encouraging a customer-driven culture and a great working atmosphere.
Key competencies for the role include truly loving customer-centric brand activation and communication, ideally within a fashion/brand scope. You will also need to have strategic and conceptual thinking, analytical mindset, KPI-driven mentality, digital marketing knowledge and hands-on experience.
As a team player, you will be a source of energy and inspiration, with a flexible work attitude and the ability to respond to changing and fast-growing business. You will also need to have strong persuading and influencing skills, as well as excellent organizing and planning skills.
