Digital Marketing Strategist

4 weken geleden

Hilversum, Noord-Holland, Nederland Converse Voltijd
Job Description

Converse is a global advocate for self-expression, and we're looking for a talented individual to join our team as a Digital Marketing Strategist. As a key member of our Integrated Digital Marketing team, you will be responsible for developing and executing paid media campaigns across multiple digital platforms, including TikTok, Google Ads, and Instagram.

Key Responsibilities:

  • Lead seasonal planning to elevate Converse priorities and values across all consumer digital/paid media touchpoints, delivering value and revenue growth for Converse.com.
  • Drive the regional digital and paid media marketing strategy in conjunction with the IDM Director, delivering end-to-end consumer journeys from concept map to execution and evaluation.
  • Collaborate across the Converse Brand and Digital Direct team, targeting new and existing consumers, growing and serving them through products and experiences to deliver against financial and operational objectives.
  • Plan, implement, review, and optimize digital marketing campaigns, working with the IDM Director to plan the overall yearly seasonal calendar approach, digital budget, and deliverables.
  • Set the future by leveraging industry learnings and relationships to push the brand forward through a creative and experimental digital agenda that inspires a digital-first organization.

Requirements:

  • Demonstrated success in managing paid media campaigns across multiple digital platforms.
  • Experience in executing end-to-end marketing campaigns, from initial concept to final analysis.
  • Track record of project managing marketing initiatives from conception to completion.
  • Tangible experience in optimizing campaign performance using data analysis and KPI interpretation.
  • Evidence of staying current with youth culture and digital trends.
  • Experience in leading relationships with agencies and external suppliers.
  • Demonstrated ability to maximize marketing impact within budget constraints.

About Converse:

Converse is a worldwide advocate for self-expression, and we're committed to creating a workplace that celebrates individuality and creativity. We offer a range of benefits, including transportation and financial health support, to help our employees achieve greatness inside and outside of work.

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