Director of Marketing Science and Analytics

2 weken geleden

Amsterdam, Noord-Holland, Nederland Booking Voltijd

About the Role:

This is a unique opportunity to lead our Marketing Science and Analytics team at Booking.com. As the Director of Marketing Science and Analytics, you will be responsible for developing and implementing a compelling vision, strategy, and roadmap for the innovative use of data, insights, and analytics across Marketing Science.

Key Responsibilities:

  • Transformative Leadership: Develop and implement a compelling vision, strategy, and roadmap for the innovative use of data, insights, and analytics across Marketing Science.
  • Evidence-Based Decision Making: Champion and standardize the use of a robust hierarchy of evidence to support high-quality decision-making throughout Marketing and the broader business.
  • Innovative Experimentation: Create and define a pioneering testing and experimentation framework to optimize the efficiency of our marketing channels.
  • Leadership: Join the leadership team as a subject matter authority in Marketing-related Analytics, Data, and Insights, leading and mentoring senior Data Science and Analytics leaders while recruiting and nurturing premier talent.
  • Global Collaboration: Build and maintain strong connections with global data and analytics functions across Booking.com, ensuring seamless collaboration across Marketplace, ABU, TBU, and Central Technology.
  • Influencing & Collaborating: Collaborate across departments, acting as a trusted advisor who simplifies complex problems for the Leadership Team.
  • Community Leadership: Serve as a reference point for the Data Science & Analytics community, providing essential support to help team members excel and grow in their craft.
  • Drive Innovation: Continuously seek innovative ways to leverage data and analytics to enhance business performance, always focused on meeting company and departmental objectives.
  • Strategic Experimentation: Design large-scale online and offline experiments that span multiple business areas, driving strategic insights and growth.
  • Proactive Problem-Solving: Understand business needs and proactively inspire change, removing impediments to progress and innovation, and collaborating with other functions to find practical solutions.

About You:

We are looking for a highly experienced and skilled professional with a strong background in Marketing Science and Analytics. You should have a proven track record of leading and developing high-performing data teams, driving performance across business units/areas, and leveraging data and analytics to enhance business performance.

Requirements:

  • Shown experience in building out measurement protocols across marketing. Significant years in both Marketing research & Marketing data science Marketing data, analytics, and experimentation, preferably in a communications or media context.
  • Extensive experience in (online) media platforms, with a focus on modern measurement solutions.
  • Experience/in-depth understanding of market research/product research methods and ability to influence marketing strategy and planning.
  • Getting customer/traveller insights to be at the centre of all marketing strategy, product development and commercial decision-making.
  • Demonstrated experience in using (experimental and modeled) marketing measurement to drive performance and/or brand outcomes.
  • Shown strength in leading and developing high-performing data teams.
  • Demonstrated ability to drive performance across business units/areas.
  • Strong background in digital experimentation and the key statistical components underlying high-quality decision making via experimentation.
  • Global and large market experience required. Focus on US, UK, DE. Experience in LATAM and APAC markets is beneficial.
  • Highly experienced in agency & external partner management.
  • Ability to represent Booking.com externally with partner companies.
  • Strong knowledge of the current digital, programmatic, social and ad-tech environments.
  • Experience leading and influencing cross-functional teams in an international environment.
  • Ability to drive innovation and set clear strategic agenda for team and stakeholders.
  • In-house/client side experience and ecommerce experience highly preferable.
  • Solution-oriented, data-driven, and result-focused.
  • Strong work ethic; self-directed and resourceful.
  • Effectively communicate in large groups; credible & trusted by senior audiences

Language: English. Other languages are a plus.

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