Technical Marketing Expert
6 dagen geleden
At Yokogawa Test & Measurement, we are seeking an experienced Technical Marketing Expert to join our team. As a key member of our marketing department, you will be responsible for developing and executing marketing strategies, lead generation campaigns, and digital initiatives to enhance brand visibility and market penetration. You will conduct thorough market analysis, provide insights on products, applications, and industry trends, and create and deliver technical content to drive growth and market penetration.
About Us:
We are a leading Japanese manufacturer of precision measurement instruments, serving industries like electronics, automotive, aerospace, and renewable energy. Our innovative spirit and commitment to sustainability have enabled us to develop high-accuracy oscilloscopes, power analyzers, and data acquisition systems. Our dedicated team works tirelessly to ensure reliable solutions for complex measurement challenges.
Your Responsibilities:
Develop and implement comprehensive marketing strategies to drive growth and market penetration across Europe. Provide technical insights on products, applications, and industry trends. Create and deliver technical content, including white papers, case studies, articles, and presentations. Plan, develop, and execute targeted marketing campaigns to generate leads and increase brand awareness. Collaborate with the global marketing team to align with overall marketing objectives and maintain brand consistency. Lead the marketing efforts for new product launches, including go-to-market strategies, promotional activities, and customer communication. Work closely with product management and sales teams to ensure effective product positioning and market adoption.
Requirements:
Bachelor's or Master's degree in Electronics Engineering, Industrial Automation, or a related technical field. 3-5 years of experience in product marketing, business development, or technical marketing in the Test & Measurement industry or a related sector. Strong expertise in LinkedIn marketing campaigns, digital marketing, and lead generation. Proficiency in marketing automation, CRM tools, and content marketing strategies. Ability to work independently and proactively drive marketing initiatives. Fluency in English; German language skills are a plus.
What We Offer:
High autonomy & impact in shaping marketing strategies. Innovative work environment with access to the latest Test & Measurement technologies. International collaboration with teams across Europe and Japan. Home office policy.
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