Product Marketing Strategist
7 dagen geleden
As a Product Marketing Strategist at Yokogawa Test & Measurement, you will be responsible for driving marketing initiatives within the Test & Measurement Industry. Your primary goal is to develop and execute marketing strategies, lead generation campaigns, and digital initiatives to enhance brand visibility and market penetration.
About Us:
Yokogawa Test & Measurement is a leading Japanese manufacturer of precision measurement instruments, serving industries like electronics, automotive, aerospace, and renewable energy. With a strong focus on innovation, the company develops high-accuracy oscilloscopes, power analyzers, and data acquisition systems. Our commitment to sustainability and continuous technological advancement ensures reliable solutions for complex measurement challenges.
Your Responsibilities:
Conduct thorough market analysis to identify trends, opportunities, and competitive positioning in targeted industries and applications. Develop and implement comprehensive marketing strategies to drive growth and market penetration across Europe. Serve as the technical marketing expert, providing insights on products, applications, and industry trends. Create and deliver technical content, including white papers, case studies, articles, and presentations. Plan, develop, and execute targeted marketing campaigns to generate leads and increase brand awareness. Collaborate with the global marketing team to align with overall marketing objectives and maintain brand consistency. Lead the marketing efforts for new product launches, including go-to-market strategies, promotional activities, and customer communication. Work closely with product management and sales teams to ensure effective product positioning and market adoption.
Requirements:
Bachelor's or Master's degree in Electronics Engineering, Industrial Automation, or a related technical field. 3-5 years of experience in product marketing, business development, or technical marketing in the Test & Measurement industry or a related sector. Strong expertise in LinkedIn marketing campaigns, digital marketing, and lead generation. Proficiency in marketing automation, CRM tools, and content marketing strategies. Ability to work independently and proactively drive marketing initiatives. Fluency in English; German language skills are a plus.
What We Offer:
International collaboration with teams across Europe and Japan. High autonomy & impact in shaping marketing strategies. Innovative work environment with access to the latest Test & Measurement technologies. Home office policy.
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