Regional Brand Director

4 weken geleden

Alphen aan den Rijn, Zuid-Holland, Nederland MGA Entertainment Voltijd
Job Title: Regional Brand Director

As a Regional Brand Director for MGA Entertainment in the EMEA region, you will play a pivotal role in driving the success and growth of our brands across multiple markets. Your primary responsibility will be to develop and execute comprehensive regional brand strategies, aligning with MGA's global brand strategy. Your goal will be to maximize brand awareness, drive sales, and ensure consistent brand positioning throughout the region.

Key Responsibilities:
  • Develop and implement regional brand strategies that align with the company's global objectives and brand identities.
  • Identify consumer trends, the competitive landscape, and growth regional consumer trends to enhance brand opportunities.
  • Collaborate with cross-functional global teams to ensure alignment of regional brand strategies with product development, sales, and retail strategies.
  • Plan and execute integrated marketing campaigns that deliver on the global brand strategies to drive regional brand awareness, product launches, promotional activities, and consumer demand.
  • Monitor campaign performance, analyze data, and provide regular reports and insights to the Global Brand Lead and the management team.
Requirements:
  • Bachelor's degree in Marketing, Business Administration, or a related field. MBA is a plus.
  • Proven experience as a Brand Manager or similar role in the toy, consumer goods, or fashion industry.
  • In-depth knowledge of marketing principles and best practices.
  • Experience in developing and executing successful marketing campaigns across multiple EMEA markets.
  • Strong analytical skills with the ability to interpret data and draw actionable insights.
  • Excellent communication and presentation skills.
  • Ability to work collaboratively in a fast-paced, dynamic environment.

MGA Entertainment is a leading global entertainment company that creates joy and sparks imagination for children worldwide. If you are passionate about driving brand success and have a creative mindset, we would love to hear from you.

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