Marketing Strategy Lead for Factor in Netherlands

14 uur geleden


Amsterdam, Noord-Holland, Nederland HelloFresh Voltijd
Job Overview

We are seeking a highly skilled Marketing Strategy Lead to spearhead the launch of our newest brand in the Netherlands and Belgium: Factor, a healthy, ready-to-eat meal subscription service. As a key member of our cross-functional team, you will be responsible for defining and executing the marketing strategy for Factor in the Netherlands and Belgium.

About the Role

The Senior Manager, Growth will be accountable for all channels for Factor The Netherlands, including joint accountability with Factor Sr. OM Manager for central channels (online marketing channels incl. Paid Social, SEA/SEO, Native, Display, Video, CRO/UX initiatives; Reactivations, Referrals). You will also be responsible for the strategy and execution of local channels (Influencers, Partnerships, Direct Mail & GCF, Direct Sales, Podcasts).

Responsibilities

* Defining overall marketing strategy, including budgeting and target setting, across key local channels.
* Directly executing your marketing strategy across these channels (e.g. setup, partner outreach, coordination with local agencies, etc).
* Content QA: developing the voice of the Factor brand in the Netherlands & Belgium in close collaboration with the Factor Marketing Comms & PR lead; ensuring quality across all copy, particularly in marketing and web/app.
* Collaborating with the central Factor EU and Centre of Excellence teams for online marketing channels
* Bring a local market perspective, staying up to date on consumer behavior and marketing trends to inform the overall marketing strategy
* Overall performance management and analysis across all channels
* People management responsibility, with a Jr. Content Manager reporting into you

Requirements

To succeed in this role, you should have:
* A minimum of 5 years experience in Growth/Consulting/Strategy/Early stage startup roles, ideally in the areas of food or technology
* Experience in performance marketing across a broad mix of channels
* Are a strategic thinker with strong prioritization skills - you are able to define an overall growth strategy and prioritize channels and marketing activities accordingly
* Have strong collaboration and stakeholder management skills - you are able to leverage existing organizational expertise and convince different teams to work together
* Are able to develop clear hypotheses for when a different approach should be taken
* Are able to understand and apply local market consumer behavior and trends (especially related to food, technology, and commerce) to inform your growth strategy
* Have strong analytical skills - you have a robust understanding of levers to manage performance and use data to drive informed decisions
* Are a native Dutch speaker with a strong proficiency in English
* Are highly proactive and flexible, with willingness to contribute to other marketing initiatives

What We Offer

We offer a competitive salary of $80,000-$100,000 per year, depending on experience, plus benefits including 20% discount on Factor, Hellofresh or Greenchef, paid parental leave benefits, 50% work-from-home policy, pension and health insurance support. We trust and support you, providing opportunities for career progression and learning and development.

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