Paid Search Strategy Lead

4 weken geleden


Amsterdam, Noord-Holland, Nederland TBAuctions Voltijd
About the Role

We are seeking an experienced Paid Search Strategy Lead to join our team in Amsterdam. In this role, you will be responsible for defining and implementing a cohesive group-wide strategy aimed at attracting and retaining bidders and sellers across local brands.

Salary and Benefits

The salary for this position is estimated at €5,500 - €6,500 per month, depending on experience. We also offer a competitive bonus scheme, 25 vacation days, and a good pension scheme.

Job Description

As a Paid Search Strategy Lead, you will have the responsibility for the quality, scalability, and effectiveness of our paid search channels across all seven brands. Your key tasks will include:

  • Evaluating and growing current Paid Search Activities: Use your expertise to evaluate current paid search activities across our brands and identify growth opportunities.
  • Setting up account hygiene factors: Make sure basic best practices to streamline and optimize current ad account accounts are implemented across the group.
  • Developing Long-Term Strategy: Creating a comprehensive group paid search strategy for the next two years to drive cohesive and performance-driven campaigns.

You will utilize expertise in Google and Microsoft platforms to leverage all functionalities and best practices, identifying and implementing optimization opportunities in current paid search accounts and monitoring the roll-out.

Required Skills and Qualifications

To succeed in this role, you will need:

  • Minimum 7 years of paid search experience, with recent 3+ years hands-on experience. Preferably in an international environment.
  • Performance marketing mindset, strategic thinker, analytical, and fact-driven.
  • Ability to explain complex matters clearly, prioritize tasks based on impact, and make a significant impact with a 'start small, end big' mentality.
  • Proficiency in English for effective communication.
  • University degree in marketing or related field.
  • Pleasant demeanor, enjoys collaborating and supporting others in the marketing industry.
  • Familiarity with automation and feed management.
  • Experienced with business to business lead generation (pre).
About TBAuctions

TBAuctions is Europe's leading multi-brand, digital auction platform for B2B used goods with 1,000+ team members across the Nordics, Benelux + UK, and Continental Europe. Our online intelligent auctions make auctioning more effective and efficient by using technology, standardization, automation, and economies of scale. We believe that 'Everything Has Value' and we make auctioning more effective and efficient by using technology, standardization, automation, and economies of scale.



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