Head of Marketing Strategy

4 weken geleden


Amsterdam, Noord-Holland, Nederland Ancient Gaming Voltijd
About the Role

We are seeking a highly skilled and experienced Head of Marketing to join our team at Ancient Gaming. As a key member of our leadership team, you will be responsible for developing and executing our brand and marketing strategies to drive growth and success in the gaming industry.

Key Responsibilities
  • Brand Strategy: Establish and evolve the voice of Ancient Gaming's brand portfolio, positioning CSGORoll and HypeDrop as market leaders in their respective spaces.
  • Marketing Strategy: Develop and execute creative, data-driven brand strategies that drive awareness, acquisition, and retention for both products.
  • Team Leadership: Lead, mentor, and inspire a high-performing marketing team, including areas such as performance marketing, social media, streaming, content creation, and partnerships.
  • Cross-Functional Collaboration: Work closely with other departments (e.g., Product, Sales, and Operations) to ensure that brand initiatives align with broader business goals.
  • Data-Driven Decision Making: Utilize data analytics to measure the performance of brand initiatives, ensuring the marketing team delivers a high return on ad spend (ROAS) and other key performance metrics.
Requirements
  • Experience: Proven experience leading marketing/brand in a fast-paced, disruptive market, ideally within a challenger brand or a gaming/iGaming environment.
  • Leadership Skills: Strong people management skills, with a track record of inspiring and developing a diverse team while handling underperformance where needed.
  • Marketing Expertise: Demonstrable experience building and executing brand strategies that drive market share, customer engagement, and long-term growth.
  • Industry Knowledge: Passionate about the gaming/iGaming industry, with hands-on knowledge of esports, and online gaming communities.
What We Offer
  • Work-from-Anywhere Policy: As a remote-first organization, you have the opportunity to work from any location globally.
  • Annual Team-Building Event: Each year, we select a destination for our team-building event to collectively celebrate our achievements and strengthen our team bonds.
  • Home Office Equipment Budget: We provide a dedicated budget to acquire all necessary equipment to set up an efficient and comfortable home office environment.
  • Learning and Development Budget: We invest in your professional growth by offering a budget for skill development and continuous learning, including full access to Udemy.

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