Marketingdirecteur voor Luxury Segment
2 weken geleden
Beschrijving van de functie
Als marketingdirecteur voor het luxury segment bij ABN AMRO Bank ben je verantwoordelijk voor het creëren en implementeren van strategische marketingplannen om de visie van de private bank te realiseren.
Het werk
Jouw hoofdtaak is om de juiste markervaring te bieden aan onze klanten door middel van innovatieve marketinginitiatieven. Dit houdt in dat je moet orkestreeren om de organisatie achter de doelstellingen, waardoor we de commerciële ambities waar kunnen maken.
Jouw belangrijkste verantwoordelijkheden zijn:
- Creatief en effectief positioneren van de private bank op de Nederlandse markt;
- Implementeren van een consistente geïntegreerde, organisatiebrede benadering van merk, marketing en communicatie;
- Initiëren, meten en verbeteren van nieuwe marketinginitiatieven die bijdragen aan de merkwaarden;
- Definiëren en verbeteren van de PR-strategie van WMNL Media relaties;
- Deelnemen aan bankbrede strategische projecten die een WM-marketingvisie vereisen (bijv. Duurzaamheid, Inclusief bankieren).
Jouw profiel
We zoeken iemand met sterke communicatieve vaardigheden en een ondernemersmentaliteit. Je brengt structuur, opereert vanuit feiten en data. Je neemt graag verantwoordelijkheid en bent niet bang om senior stakeholders uit te dagen en nieuwe ideeën op tafel te brengen.
Idealiter heb je:
- Minimaal 8 jaar senior ervaring in het initiëren en vormgeven van marketingplannen;
- Een can-do mentaliteit en het vermogen om je omgeving te enthousiasmeren;
- Een bewezen trackrecord en impact met marketingresultaten;
- Sterke ervaring met het managen van in- en externe stakeholders in een complexe omgeving;
- Drive om altijd te verbeteren;
- Strategische en tactische ervaring met marketing, communicatie en data & analytics;
- Uitstekende schriftelijke en mondelinge communicatieve vaardigheden in Nederlands (native).
Salariëring
We bieden een salaris van circa €85.000,- per jaar, afhankelijk van de aantoonbare kennis en ervaring.
Overige voordelen
- We bieden flexibele uren en voldoende ruimte om zowel persoonlijk als professioneel te groeien;
- We bieden een aanvullend uitkeringsbudget van 11%, dat je kunt besteden aan aanvullende secundaire arbeidsvoorwaarden;
- We bieden een OV-jaarkaart of reisbudget, afhankelijk van de functie;
- We bieden een solide pensioenregeling.
Gevestigde naam
Jouw rapportagegaat naar het hoofd Marketing & Branding WM.
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