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B2B Field Marketing Manager

2 maanden geleden

Amsterdam, Noord-Holland, Nederland Software Improvement Group Voltijd
Job Description

B2B Field Marketing Manager – Amsterdam Office

Software Improvement Group (SIG) is a global technology and consultancy firm delivering independent software quality assurance solutions with a service. We believe we can make the world a better place by helping developers and their organizations create better software.

As part of our ambitious growth strategy, our marketing department is looking for a B2B Field Marketing Manager with a strong focus in product marketing, who understands the market for business-to-business enterprise software and/or management consultancy services.

Key Responsibilities

  • Drive the GTM strategy and lead generation for Brand, product and regions.
  • Serve as liaison between the BDRs, the regional sales team and the Amsterdam-based central marketing team
  • Develop short-, medium- and long-term demand generation strategies
  • Manage the regional marketing budget and measure the success of marketing activities, with metrics that include unique web visitors, MQL's and conversion into pipeline, ROI on campaigns and events, and production of marketing materials
  • In line with the global product roadmap and go-to-market calendar, develop and deliver a marketing calendar that includes DM campaigns, events, (paid) social campaigns, target messaging, and material required to release new solutions
  • Work efficiently and proficiently with marketing technology and tools, such as Salesforce, Pardot, hotjar, etc.
  • Manage PR, social media and community building efforts for customers, prospects and influencers, in alignment with the corporate programs and guidelines
  • Optimize the lead/sales conversion funnel to maximize demand, including generation and nurture of leads, as well as closing campaigns and programs
  • Build market intelligence within the MAP/CRM databases (i.e. maintenance of account data, creation of e-mail lists, accounting for permission-based marketing) to extend outreach of marketing, BDR and sales activities
  • Simultaneously manage multiple marketing instruments (events, campaigns, PR, etc.)
  • Deliver against agreed-upon timelines, schedules, and expectations

Requirements

  • 3-5 years of experience in B2B demand generation, marketing communications, and/or product marketing
  • Excellent copywriting, editing and proofreading skills
  • Experience in IT (enterprise software) or financial services industry or management consultancy
  • Proficiency with MS PowerPoint, Word and Excel
  • Bachelor's degree in Marketing, Communications or related field
  • Native Dutch and fluent English

Preferred Qualifications and Skills

  • Independent go-getter and team player who can hit the ground running
  • A willingness to roll up the sleeves and deliver, passionate about building an effort from the ground up
  • Ability to think tactically and strategically, as well as practically and operationally
  • Always driven by simplification, elevation, and achievements
  • Marketing automation skills, preferably with
  • Web master and desktop publishing skills, including familiarity with Adobe Creative Suite
  • Previous B2B marketing experience in technology/enterprise software domain