Global Brand Lead Endocrinology

3 weken geleden

Capelle ad IJssel, Zuid-Holland, Nederland Pfizer Voltijd

About the Role

This position is responsible for overseeing the operational and financial performance of a portfolio of endocrinology products. The role involves monitoring performance, identifying opportunities and risks, and executing corrective actions in alignment with the portfolio and XFT team members.

On the strategic front, the role leads, coordinates, and manages the internal XFT and focuses on planning and delivering customer experience and understanding customer needs.

Main Responsibilities

  • Owns the yearly operational planning, brand planning, sales targets, long-range forecasting of the portfolio, and contributing to ad hoc updates that are reported and forecasted in the latest estimates for the assigned portfolio.
  • Accountable for the planning, spending, and controlling of budgets of the portfolio and developing regular spending forecast updates to aid financial planning for the portfolio.
  • Monitor and track performance and stock situations, identify areas of opportunity and risk, and develop and execute correcting actions where needed in agreement with the Specialty Care Lead.
  • Develop and implement local strategic and tactical omnichannel plans by uncovering omnichannel insights along the patient & customer journey and identifying the must-win moments that represent where to focus to enhance the customer's current and desired experience.
  • Create local adaptation of immersive, bite-sized content tailored to brands, segments, and channels.
  • Construct and manage tests to optimize marketing efficiency and effectiveness across brands, segments, and channels.
  • Use advanced analytics to measure attribution and drive marketing and sales performance, use CEM dashboard and Adobe Analytics to drive automation.
  • Pursue market innovation opportunities aligned with customer needs and business goals.
  • Lead and align the in-country cross-functional team strategies, tactics, and activities.
  • Building long-term relationships with relevant medical societies.
  • Support product training for the Field Force.
  • Drive KOL development and advocacy in accordance with Pfizer policies.

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