Digital Marketing Strategist

6 dagen geleden

Amsterdam, Noord-Holland, Nederland Urban Gym Group Voltijd

At Urban Gym Group, we're committed to empowering our community to reach their full potential. As a pioneer in the European wellness and fitness industry, we've established a strong presence with over 40 clubs and studios across major cities in the Netherlands.

We're now seeking a highly skilled Paid Advertising Specialist to join our dynamic team as Head of Marketing. This is an exciting opportunity for someone who can drive business growth through expert management of campaigns across Google Ads, Facebook Ads, LinkedIn, and other digital channels.

Main Responsibilities:

  1. Develop and manage paid campaigns across multiple platforms, ensuring optimal ROI and bidding strategies.
  2. Analyze data, track performance using key performance indicators (KPIs), and adjust strategies based on insights.
  3. Collaborate with creative teams to enhance campaign performance through ad copy and visual content.
  4. Set up and manage conversion tracking and tagging via Google Analytics and Google Tag Manager.
  5. Stay updated on advertising trends, privacy regulations, and industry changes.

Key Skills and Qualifications:

  • Data analysis: Measure campaign performance and make data-driven adjustments.
  • Platform expertise: Mastery of Google Ads, social media platforms, and programmatic advertising.
  • Creative skills: Write compelling ad copy and collaborate on visuals.
  • Strategic thinking: Develop ad strategies that fit within the marketing funnel and target the right audiences.
  • Budget and bid management: Efficient budget allocation and advanced bidding strategies.
  • Communication: Report campaign results clearly and collaborate across teams.
  • Adaptability: Quickly adjust to changing platforms and industry updates.

Requirements:

  • 3+ years in paid advertising, with strong experience in Google Ads and Meta Ads.
  • Analytical skills, problem-solving ability, and capacity to manage multiple campaigns.
  • Excellent communication and presentation abilities.

Benefits and Opportunities:

  • An exciting role in a young, entrepreneurial company with ambitious growth plans.
  • Competitive salary and attractive benefits package.
  • Free access to professional coaching sessions, mindfulness programs, webinars, and masterclasses.
  • Unlimited training at all Urban Gym Group labels.
  • One day of paid charity work per year.
  • A weekly group class with a personal trainer.
  • A beautiful and modern head office just a short walk from Amsterdam Central Station.

About Urban Gym Group:

We're a world-leading fitness group dedicated to creating places where people can transform their lives. Our mission is to empower individuals to reach their full potential through innovative urban gym concepts tailored to their needs.

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