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Marketing Manager Retail

1 maand geleden

Amsterdam, Noord-Holland, Nederland KARL LAGERFELD Voltijd
About the Role

We are seeking a highly skilled Marketing Manager Retail to join our team at KARL LAGERFELD. As a key member of our marketing team, you will be responsible for developing and executing multi-channel marketing strategies across diverse distribution channels.

Key Responsibilities
  • Develop and implement integrated global marketing strategies for all retail channels, including owned and operated stores, wholesale, digital wholesale, licensing, franchise, and distributors.
  • Tailor marketing plans to the specific needs and dynamics of each channel to maximize brand growth, profitability, and customer engagement.
  • Lead go-to-market strategies, ensuring consistent brand messaging and consumer experience across both online and offline touchpoints.
  • Align marketing initiatives with commercial and corporate goals, brand positioning, and sales targets to maximize revenue and brand impact.
Requirements
  • Bachelor's degree in Marketing, Business Administration, or a related field.
  • 7-10 years of experience in channel marketing, partner marketing, or a related role, with proven experience managing multiple sales channels.
  • Strong background in fashion, luxury, or FMCG brands, preferably in a retail environment.
  • Deep understanding of global retail trends, consumer behavior, and multi-channel marketing strategies.
  • Experience with both digital and traditional marketing methods.
  • Proven leadership abilities, with a track record of managing cross-functional teams and external partners.
  • Strong creative thinking and problem-solving skills, with the ability to generate innovative marketing ideas and solutions.
  • Highly organized and detail-oriented, with a data-driven approach focused on ROI and conversion.
  • Proficiency in English, second European language is a plus.
  • Strong team player with excellent communication and collaboration skills.
What We Offer
  • Learning and development courses/training
  • Opportunity to make an impact
  • Remote working arrangements
  • Relocation Package
  • Bonus holidays
  • Working in the heart of Amsterdam
  • Brand discounts
  • And exclusive sample sales only for #TEAMKARL