Marketing Manager Retail
3 weken geleden
We are seeking a highly skilled Marketing Manager Retail to join our team at KARL LAGERFELD. As a key member of our marketing team, you will be responsible for developing and executing multi-channel marketing strategies across diverse distribution channels.
Key Responsibilities- Develop and implement integrated global marketing strategies for all retail channels, including owned and operated stores, wholesale, digital wholesale, licensing, franchise, and distributors.
- Tailor marketing plans to the specific needs and dynamics of each channel to maximize brand growth, profitability, and customer engagement.
- Lead go-to-market strategies, ensuring consistent brand messaging and consumer experience across both online and offline touchpoints.
- Align marketing initiatives with commercial and corporate goals, brand positioning, and sales targets to maximize revenue and brand impact.
- Bachelor's degree in Marketing, Business Administration, or a related field.
- 7-10 years of experience in channel marketing, partner marketing, or a related role, with proven experience managing multiple sales channels.
- Strong background in fashion, luxury, or FMCG brands, preferably in a retail environment.
- Deep understanding of global retail trends, consumer behavior, and multi-channel marketing strategies.
- Experience with both digital and traditional marketing methods.
- Proven leadership abilities, with a track record of managing cross-functional teams and external partners.
- Strong creative thinking and problem-solving skills, with the ability to generate innovative marketing ideas and solutions.
- Highly organized and detail-oriented, with a data-driven approach focused on ROI and conversion.
- Proficiency in English, second European language is a plus.
- Strong team player with excellent communication and collaboration skills.
- Learning and development courses/training
- Opportunity to make an impact
- Remote working arrangements
- Relocation Package
- Bonus holidays
- Working in the heart of Amsterdam
- Brand discounts
- And exclusive sample sales only for #TEAMKARL
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