Senior SEO Strategist

13 uur geleden

Amsterdam, Noord-Holland, Nederland PVH Voltijd
Unlock Your Potential at PVH

As a Senior Specialist SEO, you will be part of an iconic story at PVH, the growth platform for Calvin Klein and TOMMY HILFIGER. Our mission is to drive fashion forward for good, as one team with one vision and one plan. That's the Power of Us, that's the Power of PVH+.

The Opportunity

We are looking for a highly analytical and skilled individual to join our Performance Marketing team. As a Senior SEO Specialist, you will have a high degree of ownership over the Content and Off-site SEO strategy, roadmaps, and execution for both iconic brands. You will work directly with our Content, UX, Merchandising, and Buying teams on a regular basis.

Key Responsibilities:
  • Collaborate with the SEO Manager to define and implement Content and Off-site SEO strategies for Tommy Hilfiger and Calvin Klein brands.
  • Conduct content and keyword research to identify expansion and optimization opportunities based on competitors and industry trends.
  • Perform regular content audits to identify and address issues like duplicated content and cannibalization.
  • Utilize SEO dashboards and reporting tools to identify areas for improvement in category and market performance.
  • Create search-optimized content, including page titles, meta descriptions, headers, image alt text, and on-page content.
  • Implement the off-site SEO strategy, collaborating with PR, affiliate, content, agency, and other relevant teams.
  • Regularly align with the Paid Search team for keyword research, analysis, and testing to strike the right balance between organic and paid marketing efforts.
  • Explore technology and innovation to enhance on-site SEO content effectively and at scale, particularly within a content management system (CMS).
  • Manage the Localization agency to drive growth in local markets and identify expansion opportunities.
  • Work closely with other business units, from Ecommerce to Marketing, to promote SEO and share best practices and processes.
  • Execute the channels' roadmap in alignment with the overall Marketing calendar and E-Commerce Strategy.
  • Keep up-to-date on the latest SEO trends and algorithm updates and share significant trends and potential impacts with the team.
The Ideal Candidate:
  • 5+ years of experience in working in a fast-paced digital agency, Ecom environment, or performance marketing.
  • Deep knowledge of tools like Google Search Console, Google Analytics 4, Looker, ScreamingFrog, Keyword Planner, Ahrefs, and SEMrush.
  • Highly analytical and skilled in communication. Able to translate business questions and challenges into actionable & measurable solutions.
  • A detail-oriented, data-driven, and creative eye, combined with the ability to manage several projects simultaneously.
  • A strong learn-it-all and entrepreneurial mentality. Ability to deliver projects throughout the full project management life-cycle. Eager to learn and test new initiatives.
  • Strong verbal and written communication skills, attention to detail & accuracy, and ability to interact with all levels of end users and technical resources.
  • Knowledge of the retail & fashion industry is a plus.
Why PVH?

In the heart of Amsterdam, PVH EMEA is home to the global headquarters of Tommy Hilfiger and the European offices of Calvin Klein. We are the home to 2500 big thinkers, natural entrepreneurs, and challenge seekers from all kinds of backgrounds. We offer a hybrid setup and working hours that suit you, meeting-free Fridays, work from anywhere 4 weeks a year, 25 days of paid holidays, mental health days, parental leave, home office allowance, commuting allowances, employee assistance programs, and pension schemes. We also offer exclusive onsite gym and fitness classes, personal training, meditation studio, sports clubs, in-house physio, and access to our nutritional and wellbeing programs. Whether you lead a team or contribute your own expertise, everyone is a leader at PVH. PVH University curates and delivers training programs for you to continuously develop your professional and personal goals. We are committed to fostering an inclusive and diverse community of associates with a strong sense of belonging. We believe we are bettered by all forms of diversity, and take pride in working with top talent from every walk of life and corner of the world.

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