Senior Director, Product Marketing Strategist

2 maanden geleden

Amsterdam, Noord-Holland, Nederland Billtrust Voltijd

Job Summary:

We are seeking a highly skilled Senior Director, Product Marketing Strategist to play a key role in the market success of our solutions. As a member of our Marketing team, you will be responsible for developing and implementing go-to-market efforts, collaborating with cross-functional teams, and driving marketing strategy to capitalize on opportunities.

Key Responsibilities:

  • Market Intelligence:
    • Develop and maintain in-depth knowledge of buyer personas, competitors, and industry trends.
    • Engage with customers, prospects, and partners to understand their needs and preferences.
    • Define market sizing, segmentation, targeting, and product value proposition.
    • Align with Product Management to understand the product roadmap and capabilities.
  • Go-To-Market & Programs:
    • Develop and execute product launch plans, including planning, creation, and implementation.
    • Collaborate with Sales and Business Development to define effective sales channels for all products.
    • Provide content, thought leadership, tools, and training in support of product launches and joint GTM efforts with strategic partners.
    • Develop and manage marketing programs that drive demand for our solutions.
    • Implement programs to support cross-sell/upsell opportunities.
  • Messaging, Positioning, and Enablement:
    • Develop and maintain a customer-informed, differentiated position in the market.
    • Develop messaging and value propositions tied back to the central positioning framework.
    • Rationalize product naming by applying descriptive naming best practices.
    • Lead analyst product briefings in partnership with the marketing communication and product management teams.
  • Leadership:
    • Attract, develop, and retain top-notch talent for the product marketing and market research teams.
    • Drive stakeholder management and cross-functional collaboration.
    • Manage marketing budgets and third-party agencies where required.

Requirements:

  • BA/BS degree combined with 10+ years of proven success in Product Marketing or Product Management leadership roles.
  • In-depth knowledge of both SaaS and Fintech; payments experience is a strong plus.
  • Experience in effective strategic planning and collaboration with Sales, Business Development, and Product Management.
  • Deep knowledge of and experience in developing market positioning by target persona, competitive differentiation, and the programs needed to reach enterprise as well as mid-market audiences.
  • Excellent written communication skills and well-honed presentation skills.
  • Strong interpersonal and relationship-building skills.
  • Willingness to travel at least 20% of the time.

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