Marketing Data Analyst

5 dagen geleden

Amsterdam, Noord-Holland, Nederland Ring of Security B.V. Voltijd
About the Role

Ring of Security B.V. is seeking a highly skilled Marketing Data Analyst to join our Business Intelligence and Analytics team. As a Marketing Data Analyst, you will play a crucial role in uncovering new data insights, designing key performance indicators (KPIs), and creating impactful data visualizations to drive business growth.

Key Responsibilities
  • Enhance existing marketing measurement and design KPIs to best measure marketing effectiveness and budget efficiency
  • Collaborate closely with the marketing team to dive deep into areas such as search engine optimization (SEO), funnel analysis, and attribution models to enhance marketing performance using data analytics
  • Research industry best practices, the latest tracking trends, and analytical measurement tools
  • Create and maintain marketing-related Tableau dashboards
  • Work with the data engineering team to maintain and enhance the internal marketing data platform and data models
  • Explore and review internal and external marketing data sources to ensure data quality and devise mechanisms and tools to monitor data integrity on a large scale
  • Conduct ad hoc research and root cause analyses in fields such as user behavior and web traffic
  • Assist with preparing quarterly business review documents
  • Coordinate and facilitate data supply to the Chief Marketing Officer (CMO)
Requirements
  • Experience in tax, finance, or a related analytical field
  • Experience in Excel (including VBA, pivot tables, array functions, power pivots, etc.) and data visualization tools such as Tableau
  • Experience in business or financial analysis
  • Bachelor's degree or equivalent
  • Experience defining requirements and using data and metrics to draw business insights
  • Experience with Excel
  • Experience with SQL
  • Experience making business recommendations and influencing stakeholders
Preferred Qualifications
  • Experience in financial/business analysis

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