Senior Data Analyst

1 dag geleden

Amsterdam, Noord-Holland, Nederland Philips Voltijd
About the Role

We are seeking a highly skilled Senior Analyst to join our Digital Analytics team at Philips. As a key member of our team, you will play a crucial role in optimizing our digital strategies and maximizing ROI through sophisticated data analysis and insights.

Key Responsibilities
  • Contribute to the development and improvement of marketing strategies, proposing data-driven solutions.
  • Play a key role in setting and executing the vision for digital analytics, ensuring alignment with overall business objectives and driving strategic initiatives.
  • Conduct comprehensive analysis of user behavior, conversion funnels, and campaign performance to identify opportunities for optimization and growth.
  • Design and prepare regular and ad-hoc reports on digital activities and ROI, identifying patterns and anomalies to suggest improvements.
  • Leverage tools such as Google Analytics, Google Ads, Google Cloud, Google Tag Manager, SEMrush, Salesforce, and others.
  • Create advanced dashboards integrating various marketing, sales, and performance metrics.
  • Cross-team Collaboration: Collaborate with marketing (advertising, automation, content, regional specialists) and non-marketing teams (sales, product, revenue ops) to understand business models and data needs.
  • Document the creation, use, and interpretation of dashboards and reports.
  • Stay abreast of digital technology developments and suggest improvements.
Requirements
  • Bachelor's degree in Marketing, Business, Statistics, Mathematics, or a related field.
  • At least five years of experience in analytics, with a strong focus on marketing analytics.
  • B2B Healthcare Experience: Experience in B2B healthcare marketing is a strong plus, providing valuable industry-specific insights and understanding.
  • Technical Proficiency: Advanced experience with digital marketing tools including Google Analytics, Google Ads, Google Cloud, GTM, and data visualization tools (e.g., PowerBI, QlikSense, Tableau, Looker Studio). Experience with Google BigQuery is a plus.
  • Analytical Skills: Ability to interpret complex data sets and derive actionable insights.
  • Technical Knowledge: Understanding of databases, API calls, and intermediate to advanced Excel skills.
  • Marketing Acumen: Deep understanding of digital marketing methodologies, tools, and campaign analysis.
  • Communication: Excellent communication and presentation skills to convey technical concepts to non-technical stakeholders.
  • Results-Driven: Proven track record of driving measurable results through data-driven strategies and optimizations.
  • Detail-Oriented: Strong attention to detail with a passion for continuous learning and professional development.
  • Language Proficiency: Fluency in English.
About Philips

We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others.

Learn more about our commitment to diversity and inclusion.

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