Senior Quantitative User Researcher

3 weken geleden


Amsterdam, Noord-Holland, Nederland Adidas Voltijd
Senior Quantitative User Researcher

We're seeking a seasoned Senior Quantitative User Researcher to join our Amsterdam-based Global Digital User Research team at adidas.

The Global Digital User Research team is responsible for providing actionable insights to inform cross-functional stakeholders and drive high-quality product solutions and digital user experiences. Our focus is on exploring and identifying user intents, needs, expectations, and desires, resulting in valid, reliable, and objective insights for our teams.

As a Senior Quantitative User Researcher, you'll collaborate closely with Digital Product Directors, UX Design Directors, and qualitative user researchers to guide every step of the product development process through consumer insights. Our scope encompasses generative and explorative research, as well as evaluative research. We're looking for individuals who thrive in fast-paced product environments and are eager to become subject matter experts in user research, effectively communicating research results and advocating for user-centricity across the organization.

Key Responsibilities:
  • Manage end-to-end execution of large-scale quantitative user research projects, including planning, research design, fieldwork, data analysis, reporting, and embedding insights into the organization.
  • Partner with senior stakeholders to advise on research roadmaps, methodologies, and collaboration models, identifying and connecting stakeholders to approach topics holistically.
  • Collaborate with qualitative researchers to integrate quantitative insights with qualitative findings, guiding and supporting qualitative researchers in understanding and applying quantitative methods to ensure robust data triangulation and comprehensive analysis.
  • Proactively identify opportunities to improve adidas' product solutions iteratively, making them more valuable to users.
  • Extract design, digital, and ecommerce trends and apply findings to experience design concepts to optimize value for consumers and the company.
  • Communicate research findings to diverse audiences through written reports, verbal presentations, and workshop facilitation.
  • Occasionally conduct qualitative research as part of mixed-methods projects.
  • Develop, implement, and uphold rigorous standards for research set-ups to guarantee the integrity, reliability, and validity of the team's research activities.
  • Mentor junior quantitative researchers from the User Research team.
You're a Good Fit for the Role If:
  • You have years of experience as a user researcher (or alike) with a broad research toolkit and a strong awareness of the merits and weaknesses of different approaches.
  • You have experience leading hands-on, primary quantitative research projects, including survey writing and scale development, and data analysis.
  • You have an in-depth understanding of statistics and knowledge of R or Python for data analysis.
  • You hold an advanced degree (MA/MSc/PhD or equivalent) in social sciences or a related field.
  • You've worked in a multidisciplinary team environment, making a demonstrable impact on product direction.
  • You value collaboration and are proactive in engaging stakeholders to ensure impactful execution and delivery of research projects.
  • You're a strong communicator and facilitator, able to tell a compelling story and engage audiences.
Bonus Points:
  • Experience researching global products or services.
  • You're enthusiastic about optimizing research operations.
  • Experience with qualitative and mixed-methods research.


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