CRM Product Owner

We are looking for a
CRM Product Owner
to join our Commercial Center of Excellence team.
Location is flexible within the EU
.

About Barentz

Barentz is the global specialty ingredients solution provider. The company sources branded specialty ingredients from leading manufacturers worldwide and its ingredient experts provide value-added technical support which includes pre-mixing, blending, ingredient formulation and ingredient testing from its state-of-the-art, customized formulation centers and application laboratories in EMEA, Americas, and Asia-Pacific.

Established in 1953, Barentz has operations in more than 70 countries with a strong presence in Europe and North America, and a rapidly growing network in Latin America and Asia-Pacific. With a turnover of €2.4 billion, the company employs over 2,700 people worldwide and serves more than 27,000 customers. For more information, visit:

At Barentz, our core values are the foundation of our success. They unite and inspire us, define our identity, and guide our daily efforts. We are one team with one goal, driven to achieve greatness together Our core values: One Team, Knowledge-Driven, Strong Partners, Entrepreneurial, Change and Integrity. If you're passionate about these values and ready to make a difference, we want you on our team Apply now and be a part of our exciting journey to achieve our purpose

About this role

Job purpose

The Product Owner – CRM is responsible for maximizing the value of the CRM platform. The role owns the CRM vision and backlog, translating commercial and customer needs into clear requirements, and working closely with business and technical teams to ensure successful delivery, adoption, and continuous improvement of CRM capabilities.

Key Responsibilities

• Define and communicate the CRM product vision, strategy, and roadmap aligned with business objectives.
• Own, prioritize, and manage the CRM product backlog (epics, features, user stories) based on value, effort, and risk.
• Gather and refine requirements from Sales, Customer Service, and other stakeholders.
• Work with development, data, and integration teams to design and deliver CRM features and enhancements.
• Act as the voice of the customer and business users in agile ceremonies (planning, refinement, reviews).
• Define acceptance criteria, validate deliveries, and sign off on releases.
• Ensure high-quality CRM data, processes, and user experience.
• Monitor CRM-related KPIs, user adoption and impact metrics

About You

Education & Experience

• Bachelor's degree in Business, Marketing, IT, Information Systems, or related field.
• 5+ years of experience as a Product Owner, Product Manager, CRM Manager, Business Analyst, or similar role.
• Hands-on experience managing or enhancing a CRM platform (e.g., Salesforce, Microsoft Dynamics 365, HubSpot, SAP, Oracle, Zoho).
• Proven track record of delivering digital / CRM initiatives in an agile environment.
• Experience working closely with Sales, Marketing, and/or Customer Service teams.
• Experience translating business requirements into technical user stories and acceptance criteria.
• B2B sales experience is an advantage

Technical Skills

• Strong understanding of CRM concepts: lead & opportunity management, account/contact management, pipeline and forecasting, campaigns, customer 360, workflows.
• Familiarity with CRM configuration and capabilities (fields, page layouts, workflows, validation rules, integrations, reports & dashboards).
• Experience with agile tools (e.g., JIRA, Azure DevOps, Trello, Confluence).
• Proficiency in creating process maps, user journeys, and use cases (e.g., using Visio, Lucidchart, Miro).

Soft Skills

• Strong communication skills; able to explain complex topics to both business and technical audiences.
• Stakeholder management and influencing skills; able to align and balance competing priorities.
• Customer-centric mindset with a strong focus on user experience and adoption.
• Structured, analytical thinking and problem-solving; comfortable dealing with ambiguity.
• Ownership mentality; proactive, driven, and accountable for outcomes.
• Collaboration and teamwork; able to work effectively in cross-functional, international teams.
• Facilitation skills for workshops, backlog refinement, and decision-making sessions.
• Adaptability and resilience in a changing, fast-paced environment.

Why Barentz?

Barentz is a fast-growing organization with an open culture and short lines of communication. We offer you the freedom and opportunity to operate independently, within the set objectives and frameworks. Barentz is looking for employees who are creative, independent, and energetic and like to take on challenges. You like to work in a dynamic and rapidly changing environment, which requires a high degree of flexibility.

Interested?

If you feel excited reading the above and want to join our journey, please send your CV in English by using the below apply button. Any questions regarding this position, please contact Jill Lan:

Job ID: No. 281