Marketing Manager, KUP UK

Why Work at Rehlko

We have met today's energy needs while planning for tomorrow's for over 100 years. Beginning with the first modern generator, the Rehlko Automatic Power & Light, launched in 1920, Rehlko has been an innovative leader in energy resilience. 

Our product range includes engines, generators, power conversion, UPS systems, EV components and electrification solutions, microgrid controls and management, clean energy solutions, and much more that serve a broad spectrum of OEM, residential, industrial, and commercial customers.

Our priorities are global: the stability from steady energy sources and reliable back-ups. The power to be able to harness energy, and the freedom of not being dependent on an aging centralized grid. The confidence that clean energy solutions offer when it comes to a sustainable world, and the commitment to keep innovating towards greater impact.

At Rehlko, our team members are the essential energy that powers our organization's success. We are committed to fostering a safe and sustainable work environment where safety is everyone's responsibility. We empower every team member to actively participate in our Zero Is Possible safety culture by encouraging open communication, proactively reporting hazards, following protocols, and suggesting improvements. Join us in creating an energy resilient world for a better future

Why You Will Love this Job:

BASIC FUNCTION

To co-develop and execute the KUP Marketing Communications Strategy, for both the UK and international operations in Singapore and Ireland, developing and motivating the marketing team, building the KUP brand and driving/supporting lead generation and sales activity.

SPECIFIC RESPONSIBILITIES

Develops the annual Marketing Communications Strategy & Plans with the KUP Marketing Director and regional sales management to deliver corporate objectives Drives and manages content and advertising activity including:

Selection and management of appropriate agencies.

Identifying and initiating company news opportunities to ensure frequent, timely and positive media coverage across all available media.

Identifying advertising (digital / print) opportunities to create country media plans.

Creation and production of sales collateral eg catalogues and brochure.

Development of white papers and customer case studies.

Responsible for the ongoing development of the company's digital marketing:

Selection and management of an appropriate agency / agencies.

Developing web content to ensure it reflects key company messages, effectively promotes product, news and events and portrays the company image as an industry leader and expert, within the wider context of Rehlko.

Drives sales opportunities through web-based enquiries, in partnership with an external agency, through SEO and PPC techniques and supporting analysis.

Contributes to customer satisfaction and retention by ensuring ease of website use and provision of pertinent white papers / calculators etc upon it.

Develops and implements email marketing campaigns; including building and maintaining quality, regulatory compliant contact databases and assessing / improving open and click rates.

Proposes and delivers UK, SG and IE events such as exhibition attendances, bespoke events (incl seminars and factory visits) and hospitality (eg golf day) Supports creation of training materials and delivery through media such as webinars, face to face presentations, Academies and CPD sessions. Ensures new products are successfully launched through use of Go-To-Market / NPI planning tools and co-ordination of PR, events, traditional and digital media.    Responsible for KUP Corporate, KUP Regional and Product Branding Strategies, plus proper implementation of Rehlko branding where appropriate. Manages the Marketing Budget. Ensures delivery of all marketing communications activities within the agreed budget, timescale and quality criteria. Understands the marketing activities of UK competitors and seeks feedback on those in Ireland and Singapore, proposing modifications of marketing plans where appropriate. Management, development, coaching and motivation of the Marketing Communications team (2-3 people) including objective setting and performance reviews. Lead the monitoring of customer experience and satisfaction activities, using appropriate digital tools (currently NICE Satmetrix), reports and management processes. Supports the Marketing Director and company with project work including market analysis.

RELATIONSHIPS AND CONTACTS

Supervisory Relationships:

• Reports to Director of Marketing, KUP
• Line management responsibility for Marketing Executives (2-3)

Organisation Relationships:

• Frequent contact with Irish and Singapore Sales Teams.
• Frequent contact with UK management team members.
• Works closely with all KUP key functional managers eg Finance, Operations, Sales
• Works closely with field sales teams and in-house telemarketers
• Works as required with Rehlko HQ marketing, branding and sponsorship teams
• Works as required with generator business management and Marketing
• Occasional contact with Human Resources concerning staffing and employee retention issues.

External Business Relationships:

• Frequent contact with external support and media agencies (web, design, database providers)
• Selection and procurement of related goods and services (video, promotional items, printed materials, exhibition equipment etc)

EDUCATION AND EXPERIENCE REQUIREMENT:

Education: Educated to degree level or equivalent with recognized Business or Marketing qualifications e.g. CIM Diploma;

At least 5 years' marketing communications management experience in a technical,  international B2B environment, ideally for capital equipment;

Experience managing brand compliance and development;

Team player and strong people manager able to develop and manage complex tasks through others;

Proven ability to manage a significant marketing budget, ie +£250k / year;

Demonstrable success managing multi-country programmes within a common framework

Flexible, self motivated and results driven with the ability to manage multiple tasks to deadlines within a pressurized environment;

Ability to communicate effectively at all levels, maintaining excellent relationships with key contacts both internally and externally;

Familiarity with Salesforce Sales Cloud and Marketing Cloud Account Engagement (Pardot) would be a significant advantage;

Potential to develop / acquire skills in strategy and product management to eventually progress to Marketing Director level.

OBJECTIVES 2025/26:

Manage the KUP digital presence across our websites and social media to generate enquiries worth at least £12m in the UK, comprising at least £3m from non-datacentre opportunities. Once measurement is available, monitor, report and build the value of enquiries from the Singapore and Ireland websites.

Lead the KUP face-to-face and digital events programmes to achieve a quality rating of at least 95% Excellent or Very Good ratings and a recommendation rating of at least 90%. This includes Academies, bespoke events and webinars, but not CPD seminars delivered by the sales teams or Specifi or other third party organised sessions. The number of events will depend on the final plan for the year, which will depend on budget.

Achieve an open rate of at least 20% for email campaigns by ensuring an appropriate content pipeline, relevant messaging and by creating and maintaining an accurate database of contacts, whilst working within the requirements of data protection and privacy regulations.

Deliver the programme to transition from current KUP branding to Rehlko branding, working within brand guidelines (and with the KUP Marketing Director and Rehlko HQ on any areas where variance is required), agreed budget and target timeline.

Support internal communications by means of managing the KUP internal newsletter and RehlKonnect (app) posts, feeding relevant information to Rehlko HQ and participating in monthly Rehlko Marketing Roundtables.

Lead the monthly collection, analysis and reporting of customer satisfaction assessment via the NICE Satmetrix platform and quarterly review meetings with the KUP management team.

Recruit, coach, mentor, manage, develop and motivate the KUP marketing as appropriate to achieve the above objectives, within agreed budget and ensure engagement at or above benchmark levels.

About Us

Rehlko proudly offers a rich history steeped in creativity and commitment to our associates and communities, along with competitive benefits and compensation. Our Purpose—Creating an energy resilient world for a better future—and Values: Curiosity, Trust, Pace, and Excellence, are important cultural components that shape the way we work and relate to one another. Learn more about Rehlko at In addition to the investment in your development, Rehlko offers a benefits package including a competitive salary, health, vision, dental, 401(k) with Rehlko matching, and more?"Rehlko is an equal opportunity employer that prohibits discrimination and will make decisions regarding employment opportunities, including, but not limited to, hiring, job assignment, compensation, promotion, benefits, training, discipline, and termination, without regard to race, creed, color, ethnicity, religion, sex, pregnancy, childbirth, or related medical conditions, genetic information, age, national origin, citizenship, ancestry, caste, mental or physical disability, marital or familial status, sexual orientation, gender identity or expression, genetic information, political belief or affiliation, union membership status, military status, veteran status, or any other characteristic protected by national, state, local, or other applicable laws.

Our Values

Curiosity – Seek, learn, share
Trust – Go farther together
Pace – Focus to go faster
Excellence – Find the win every day 

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