Medewerker Marketing en Sociale Media
2 weken geleden
Opdrachtgever: NPO
Startdatum: vanaf 1 december 2024 tot en met 30 april 2025 (eventueel verlenging 1 x 6 maanden)
Uren per week: gemiddeld 36 uren
Salaris: EURO 4.752 (bruto, exclusief vakantiegeld)
Wat ga je doen?
Ontwikkelen en uitvoeren van online marketing strategieën en campagnes die bijdragen aan de groei en betrokkenheid van NPO Start.
Samenwerken met de marketingcommunicatie manager om mediabriefings op te stellen op basis van duidelijke doelstellingen en KPIs.
Implementeren van grootschalige, crossmediale marketing campagnes in samenwerking met ons mediabureau.
Opzetten en optimaliseren van betaalde campagnes op verschillende kanalen (zoals Meta, Google Ads, Snapchat, TikTok) en het toepassen van datagedreven inzichten om de prestaties te maximaliseren.
Samenwerken met het social media team van NPO Start, met een focus op het adviseren over de beste paid ondersteuning voor organische content en het verhogen van het bereik en engagement.
Rapporteren van campagneresultaten, KPIs en inzichten aan interne stakeholders en aanbevelingen doen voor toekomstige optimalisaties.
Samenwerken met het data en publieksonderzoek teams om data uit meerdere bronnen te analyseren en te vertalen naar concrete optimalisaties voor campagnes.
Het bewaken van het budget en zorgen voor een optimale toewijzing van middelen om de beste impact te maken.
Wie ben jij?
Je hebt aantoonbare ervaring met het opzetten en optimaliseren van betaalde online campagnes in advertentieplatformen zoals Meta, Google Ads, Snapchat en TikTok.
Je bent analytisch sterk en hebt ervaring met datagedreven optimalisatie van campagnes, waarbij je gebruik maakt van tools zoals Piano Analytics.
Je bent creatief in het bedenken van nieuwe ideeën, maar ook pragmatisch in de uitvoering en optimalisatie van campagnes.
Je bent een teamspeler met uitstekende communicatievaardigheden en hebt een proactieve werkhouding.
Je weet tijdens gesprekken de leiding te nemen en inspireert anderen om jouw ideeën te omarmen.
Pluspunten
Ervaring met Piano Analytics
Ervaring met SEO
Ervaring met contentmarketing
Ervaring met e-mailmarketing
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