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EAME Consumer Insights Associate
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Job Description
Are you passionate about understanding consumers and scents? Then you might be interested in a role as EAME Consumer Insights Associate and become part of our industry leading team in IFF’s Fabric Care Innovation Center located in Hilversum, Netherlands.
If you are a creative consumer insights expert and take a collaborative approach to exceeding customer expectations, you could be our next Consumer Insights Associate
How You Will Contribute:
As EAME Consumer Insights Associate, you will support Fabric Care category CI projects for global, regional as well as local customers. You will help define consumer research design, both qualitative & quantitative, and align approach with cross- functional teams. You will drive the definition of assumptions and learning needs with Commercial and Creative teams to ensure business objectives are clearly defined. Analyzing results to generate insights, the Consumer Insights Associate is a pivotal role to help IFF target customer opportunities ensuring business growth.
How You Will Spend Your Time:
Define consumer research for regional Fabric initiatives, aligning with inter-functional teams. Responsible to design consumer test; plan and coordinate fieldwork; perform data management & data analysis to provide conclusions to the learning needs; build and share presentations containing insights and learnings. Use written and oral communication skills to present results, insights and recommendations in an impactful manner to internal and external customers. Generate outputs and recommendations for creative design next steps, define areas for creation improvements, identify need gaps or unmet needs to define customer opportunities / ad-hoc value propositions (focused on account / country). Provide consumer, product and fragrance insights / learning in partnership with Evaluation, Perfumers, Sales, Marketing and Technical team. Revise and discuss research outputs to define fragrance development next steps, with peers without same working knowledge in CI. Manage CI budget for appointed projects/clients, ensuring maximization of investments within $ availability. Liaise closely with EAME Sr. CI Group Manager to fully understand the business priorities that will lead to increased sales and improved win rate.
Job Requirements
What you will need to be successful
Essential skills
Master’s or Bachelor Degree in Marketing , Market Research, Business, Statistics, Psychology, Behavioral Sciences, or any other relevant discipline Strong numerical and analytical skills; critical and strategic thinking and passionate about understanding consumer’s behaviour Strong and effective communicator both verbally and written with an ability to communicate with all levels in the organization (technical, business, executive) Experience using qualitative and quantitative research methods and have experience bridging the gap between quantitative and qualitative data streams Experience in problem solving, fast-moving environments, dealing with change and a strong business sense Organizational skills and ability to manage multiple projects at one time Self-starter and self-learner Highly fluent in English: Written, verbal, listening, readingEssential experience
Minimum 4 years of consumer research with 360 project management experience in a relevant industry having led a country project from beginning to end (planning, coordinating, executing, building presentation and delivering it to internal/external customers) Track record in research design & methodology Ability to think beyond traditional testing methods, passionate in finding creative ways to test and connect with consumers Desirable working experience in Market Research operations and product testing research Experience in consumer research techniques and appropriate statistical knowledge Demonstrated ability in building effective relationships or partnerships across multiple functional areas in a matrix environment Willing to travel as neededAt IFF, we believe that your uniqueness unleashes our potential. We value the diverse mosaic of the ethnicity, national origin, race, age, sex or veteran status. We strive for inclusive workplace that allows each of our colleagues to bring their authentic self to work regardless of their religion, gender identity & expression, sexual orientation, or disability.
