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Sr. Global Marketing Communication Manager – Grooming

3 maanden geleden

Amsterdam, Nederland Yacht Voltijd

Philips is a global leader in health technology, committed to improving billions of lives worldwide and striving to make the world healthier and more sustainable through innovation. Driven by the vision of a better tomorrow. But it’s not just what we do, it’s who we are. We are 80,000, wonderfully unique individuals, with two things in common. An unwavering sense of purpose and a relentless determination to deliver on our customers’ needs. It’s what inspires us to create meaningful solutions – the kind that make a real difference – when it matters most.


The world and our customers’ needs are changing faster than ever before and while we are proud of what we do already, we know we can do more. That’s why we need you, to help us tackle increasingly complex challenges posed by ever evolving health and well-being needs.


In this role, you have the opportunity to make life better

Looking at the challenges the world is facing today Philips’ purpose has never been more relevant. So whatever your role, if you share our passion for helping others, you’ll be working towards creating a better and fairer future for all.


You will contribute to the category integrated marketing communications end to end journey encompassing the marketing roadmap, brand positioning, global master content assets and campaigns, and content strategy and optimizations to contribute to sales growth, sustainable market share and brand strength increase. You will work towards accelerating creative effectiveness & marketing communication excellence across the brand / category.


You are responsible for

  • working within the business to develop 360 integrated campaigns from TV, social media through to shopper materials (online and in-store): briefing, planning, support message development, production, and execution through toolkits.
  • project delivery and priority setting of deliverables against the 18/24month communications category roadmap
  • work with comms teams (.com, shopper, PR, CRM etc.) to deliver upon a superior consumer experience through relevant, engaging and effective assets
  • drives consistent and distinctive Brand Personality and Tone of Voice at category comms level
  • manage agency partners according to annual agencies’ Scope of Work and in partnership with procurement
  • Act as an advisor to the business and marcomms teams, providing ongoing support to elevate marketing and comms strategy and challenge traditional thinking around the brand category, consumer and creative context

In return, we offer you A meaningful career: your work will contribute to innovative personal health technologies and solutions that help improve billions of lives every year.


How we work at Philips Our newly-adopted hybrid work concept fuses flexibility with collaboration to deliver great outcomes for our people and our customers. We are embracing an approach wherein we spend more time together than apart – which for full-time employees translates to an average of at least 2 days working from the office and up to 3 days from home – for our hybrid roles. Hybrid work flexibility means people can meet the changing demands of work and home in the most balanced, productive, and healthy way. Hybrid work flexibility means people can meet the changing demands of work and home in the most balanced, productive, and healthy way.


Our hybrid working model is defined in 3 ways: We believe in the importance of impactful collaboration: There's a certain energy when everyone’s in the same room that can heighten idea generation and creative friction needed for problem-solving. We embrace flexibility: Choosing where, when and how to work can vary according to task and team schedules. Flexibility isn’t office or online, it means choosing the space that works best for you, your teams and our customers on a case-by-case basis. We want to be at our best: The way we work and our work spaces are designed to support our well-being, offer career advancement opportunities, and enable us to be at our best.


Why should you join Philips?

Working at Philips is more than a job. It’s a calling to create a healthier society through meaningful work, focused on innovative, customer-first health technology solutions. Help us improve the health and well-being of billions of people, every year. Ultimately creating a career that no one could have planned for. Even you.

Functie-eisen

You are a part of The Philips Personal Health, Global Marcomm & Academy team (part of Marketing Center of Excellence department) and you work within the Business. You will be part of a team of passionate marketeers who strive to develop breakthrough communications, and work among high-performing professionals, obsessed by raising the norms for our consumers and partners.


To succeed in this role, you’ll need a customer-first attitude and the following

  • Well-rounded Marketer (10+ years) with strong business and consumer understanding
  • Experience with brand building (qualified advertising/consumer experiences and raising the bar in creative excellence) in an international environment – either agency or client side.
  • Experience with and proven-track record of ATL, BTL and digital content development (e-comm, social platforms, .com, CRM, apps, and beyond). Production experience required.
  • Experience with and able to manage global world-class (creative) agencies
  • Strong stakeholder management skills to work with a variety of teams across the globe; building trusting relationships and delivering on commitments.



Bedrijfsinformatie

Koninklijke Philips Nederland is een gediversifieerd technologiebedrijf dat het leven van mensen wil verbeteren door zinvolle innovaties op het gebied van gezondheidszorg, consumentenlevensstijl en verlichting. Het bedrijf is marktleider op het gebied van cardiologische zorg, acute zorg en zorg voor thuis, energiezuinige verlichtingsoplossingen en nieuwe verlichtingstoepassingen, en op het gebied van scheerapparaten, haartrimmers en mondverzorgingsproducten.