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About this role:
These are some of the key ingredients tot the role:
- Develop and optimize intelligent campaigns and exciting content to trigger our customer's purchase behavior and develop customer lifetime value.
- Optimize our customer base segmentation to serve the right message to the right consumer at the right time.
- Analyze data to enhance your understanding of our customers and deliver insights that drive personalized experiences.
- Design, execute, and evaluate existing and new campaigns, constantly measure campaign performance, rigorously A/B test, and optimize our communications across channels.
- Be a CRM industry expert, advocating for best practices within the CRM Global team and other internal stakeholders. Look out for new opportunities to innovate and experiment.
- Manage stakeholders across various teams to ensure timely delivery and end to end ownership of your campaigns.
- Always keep a sharp eye on your customer
What will you bring to the table:
- Strong stakeholder management and project management experience.
- A solid understanding of data and segmentation methodologies plus A/B testing.
- Experience working in an extremely fast paced data-driven environment.
- Strong analytical skills (extra points for SQL knowledge).
- Experience in Product Marketing is highly valued
- Identify opportunities to improve current processes and increase operational efficiency.
- Organized, great attention to detail, and a self starter.
- Excellent written and verbal communication skills.
- Operational excellence - ensure all campaigns are sent efficiently and accurately.
- A fun, smart, and open-minded person who enjoys working in an international multi-cultural environment.
- Fluent in English (our company language).
