Industry Manager, Consumer
1 week geleden
- Bachelor's degree or equivalent practical experience.
- 5 years of industry experience in advertising, consultative sales, or business development, or 3 years of experience with an advanced degree.
- Experience working with advertisers, agencies, or clients.
- Experience leading sales operations for enterprise-level accounts.
Preferred qualifications:
- Experience working with cross-functional teams and building strong relationships internally and externally.
- Experience prioritizing and delivering on workstreams and initiatives that drive results.
- Experience in the NE or BeNeLux Consumer market and clients
- Understanding of Google Ads and Display and Video 360 (DV360).
- Ability to unlock and grow relationships with advertisers, agencies, or clients.
Businesses that partner with Google come in all shapes, sizes and market caps, and no one Google advertising solution works for all. Your knowledge of online media combined with your communication skills and analytical abilities shapes how new and existing businesses grow. Using your relationship-building skills, you provide Google-caliber client service, research and market analysis. You anticipate how decisions are made, persistently explore and uncover the business needs of Google's key clients and understand how our range of product offerings can grow their business. Working with them, you set the vision and the strategy for how their advertising can reach thousands of users.
Our Large Customer Sales teams partner closely with many of the world’s biggest advertisers and agencies to develop digital solutions that build businesses and brands. We enjoy a bird’s eye view on the massive transformation occurring as advertising shifts to mobile and online platforms. We're uniquely situated to help shape how companies grow their businesses in the digital age. We advise clients on Google's broad range of products across search, video and mobile to help them connect instantly and seamlessly with their audiences.
Responsibilities- Develop a wallet of Google performance and branding products in a portfolio of Consumer advertisers.
- Develop and execute marketing plans that enable cross-functional collaboration to position and implement the right Google solutions to meet our customer's business and marketing objectives, resulting in the adoption of the right products and features.
- Build relationships with performance leads, brand managers, media directors, and Chief Marketing Officer (CMOs) at the advertiser and their partner ecosystem.
- Translate business and marketing objectives to year round performance plans and support defending budgets during the cycle.
- Persuade AV/TV decision-makers at the advertiser and incumbent partner to adopt Google's branding solutions and YouTube with your strong brand advertising and Google product knowledge.
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