Freelance Marketing Manager Oral Healthcare

2 dagen geleden

Amsterdam, Noord-Holland, Nederland Yacht Voltijd

Develop product and commercial innovation in the oral healthcare domain, contribute to long-term strategic brand planning and deliver business results by executing the category growth model in collaboration with key regional and market teams around the Globe.


Your role:

  • Drive the definition, development and introduction of new oral healthcare propositions that bring our consumers superior performance and product experience.

  • Create and drive dedicated commercial strategies for the product portfolio to win with our consumers, shoppers in the regions. Define go-to-market requirements to play and win in each category, including defining NPI criteria for launch, prepare and design launch and GTM plan with regions

  • Ensure the delivery of maximum value of the product portfolio, driving strategic choices, enabler required to deliver targets and securing the right levels of investments.

  • Monitor competitive commercial and promotional landscape, revise strategy when needed and establish counterattack plans to continue to drive business category growth. Drives new business development within business category (portfolio, market, channel, retailer).

  • Contribute to cross-category comms, setting requirement, briefing toolkits aligned with lead regions. Support range teams on toolkit delivery, securing consistency and clear navigation across ranges.



Requirements: add a motivation letter in which you discuss all the requirements

  • You've got a university degree or MBA qualified in a relevant subject area (for example business/strategic marketing, economics)

  • You have at least 5 years of consumer brand management, product market introductions and marketing communications experience in an international business environment.

  • Proven track record with global consumer / retail brands with a demonstrated ability to work with multiple and diverse markets, in a matrix/complex organization.

  • Strong experience in value proposition creation. Demonstrated strong focus on designing successful go-to-market strategies. Experience with product development and product launches.

  • Prior experience with FMCG is preferred.

  • Self-driven & entrepreneurial personality (ownership).

  • Demonstrated strengths in analytical thinking, data analysis and problem-solving. Demonstrated ability to read and understand consumer insights.

  • Strong in communication: ability to collaborate with local marketing and sales teams, and create network within the organization globally.

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