Freelance Senior Global Marketing Communications Manager
3 weken geleden
Important that you meet all the requirements and as best as possible.
We would like to receive clear motivation and CV
Without a motivation letter, your application will not be considered
Although we work with deadlines, the project may close earlier. We advise you to respond as soon as possible.
Job description
Philips is a global leader in health technology, committed to improving billions of lives worldwide and striving to make the world healthier and more sustainable through innovation. Driven by the vision of a better tomorrow. But its not just what we do, its who we are. We are 80,000, wonderfully unique individuals, with two things in common. An unwavering sense of purpose and a relentless determination to deliver on our customers needs. Its what inspires us to create meaningful solutions - the kind that make a real difference - when it matters most.
The world and our customers needs are changing faster than ever before and while we are proud of what we do already, we know we can do more. Thats why we need you, to help us tackle increasingly complex challenges posed by ever evolving health and well-being needs.
In this role, you have the opportunity to make life better
Looking at the challenges the world is facing today Philips purpose has never been more relevant. So whatever your role, if you share our passion for helping others, youll be working towards creating a better and fairer future for all.
You will contribute to the category integrated marketing communications end to end journey encompassing the marketing roadmap, brand positioning, global master content assets and campaigns, and content strategy and optimizations to contribute to sales growth, sustainable market share and brand strength increase. You will work towards accelerating creative effectiveness & marketing communication excellence across the brand / category.
You are responsible for
working within the business to develop 360 integrated campaigns from TV, social media through to shopper materials (online and in-store): briefing, planning, support message development, production, and execution through toolkits.
project delivery and priority setting of deliverables against the 18/24 month communications category roadmap
work with comms teams (.com, shopper, PR, CRM etc.) to deliver upon a superior consumer experience through relevant, engaging and effective assets
drives consistent and distinctive Brand Personality and Tone of Voice at category comms level
manage agency partners according to annual agencies Scope of Work and in partnership with procurement
act as an advisor to the business and marcomms teams, providing ongoing support to elevate marketing and comms strategy and challenge traditional thinking around the brand category, consumer and creative context
Job requirements
Well-rounded Marketer (10+ years) with strong business and consumer understanding
Experience with brand building (qualified advertising/consumer experiences and raising the bar in creative excellence) in an international environment - either agency or client side.
Experience with and proven-track record of ATL, BTL and digital content development (e-comm, social platforms, .com, CRM, apps, and beyond). Production experience required.
Experience with and able to manage global worldclass (creative) agencies
Strong stakeholder management skills to work with a variety of teams across the globe; building trusting relationships and delivering on commitments.
Philips experience is nice to have
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