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Marketing Director

4 maanden geleden


Rotterdam, Zuid-Holland, Nederland Page Executive Voltijd

About Our Client

Onze opdrachtgever is een dynamisch scale-up bedrijf in de reis- en toerismesector waar de passie om een onvergetelijke ervaring te bieden aan de gasten centraal staat. Actief in meerdere Europese landen met de gemeenschappelijke ambitie om de komende jaren substantieel te groeien in het aantal locaties en overnachtingen.

Job Description

Voor de positie van Marketing Director zoeken wij een energieke, nieuwsgierige, bevlogen marketing professional met passie voor het prachtige vakgebied, ruime kennis van en ervaring in (online) marketing. Om de groei-ambities waar te maken moet de huidige, informele (als een start-up opererende) organisatie geprofessionaliseerd en schaalbaar gemaakt worden. De focus van de Marketing Director ligt op zowel op the long als the short. Jij weet als geen ander hoe je het vergroten van de merkbekendheid/merkvoorkeur én het verhogen van bereik/conversie moet combineren. Om het aantrekken van nieuwe gasten en de loyaliteit van bestaande gasten in de verschillende landen te stimuleren richt de Marketing Director zich primair op het ontwikkelen van het online boekingsplatform en het CRM-systeem en alle daaraan gerelateerde digitale (data)strategieën, tactieken, campagnes en diensten. Analytische vaardigheden zijn uiteraard essentieel.

De rol in steekwoorden:

Strategisch LeiderschapE-CommerceBrand DevelopmentMarktonderzoekBudgetData & Insights(Marketing) Technology

ResultaatgebiedenOntwikkelen en uitvoeren van marketingstrategieën die zorgen voor groei merkbekendheid en merkvoorkeurStimuleren van omzet en rendement (middels verhogen penetratie en loyaliteit) primair via eigen D2C-platformWaarborgen effectieve, efficiënte en consistentie executie van initiatieven en campagnes over de landen heen.Professionaliseren en schaalbaar maken van de marketingdisciplineTijdige en volledige oplevering van "martech"-projecten en -processen (gemakkelijk schakelend tussen interne tech-collega's en externe leveranciers/specialisten).

Stakeholder management

Je werkt nauw samen met regionale marketingteams om consistentie in berichtgeving en strategie te waarborgen. Daarnaast heb je veel contact met online- en IT-specialisten om de laatste technologieën te implementeren en optimaliseren

The Successful Applicant

Wij zijn op zoek naar een hands-on professional die energie haalt uit ontwikkeling (van strategieën en plannen) en uitvoering (mouwen opstropen).

Bachelor- of masterdiploma in Marketing, Bedrijfskunde of een gerelateerd vakgebied10+ jaar ervaring in leidinggevende marketingfuncties, bij voorkeur in digitaal georiënteerde scale-up omgevingen in B2CBewezen succes in het ontwikkelen en implementeren van (internationale) marketingstrategieënBewezen succes in het opbouwen en implementeren van online platformProfessionele (project) managementvaardighedenSterke analytische vaardigheden en een "data driven/fact-based" mindsetTeamplayer What's on Offer De kans om onderdeel te worden van en bij te dragen aan de realisatie van de internationale ambities van een bewezen tijdloos conceptWerken in een informele, internationale, dynamische scale-up-omgevingFlexibiliteit in werkuren en -omgeving (kantoren in Nederland (Noord-Brabant en nog te openen kantoor in de randstad)Een competitief salarisEquity incentive