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Design Your Future at PVH
Manager Art Direction - Tommy Hilfiger
About PVH Corp.
PVH is the growth platform for Calvin Klein and TOMMY HILFIGER. Through driving brand strength and relevance, we are connecting our global, iconic brands closer to where the consumer is going than ever before, today and with future generations. Guided by our values and enabled by our scale and global reach, we are driving fashion forward for good, as one team with one vision and one plan. That's the Power of Us, that's the Power of PVH+.
The Team
This role sits in the Global Brand Marketing structure that defines and executes the brand strategy and creative content for Tommy Hilfiger globally. Within that sits our Creative Direction team, which is made up of Art Directors and Designers. This team is the internal creative agency that concepts, shoots, selects, designs and builds large volumes of consumer-facing content. It is a brief-driven organization that executes against the TH Global Brand Playbook for all projects and campaigns. It also acts as a key contributor and guardian to those guidelines.
We're continually responding to ever-changing consumers' needs. Finding innovative ways to connect with new audiences and keeping ahead of the game when it comes to storytelling and creativity. All of which contributes to positioning Tommy Hilfiger as a leading global lifestyle brand.
The Position
The Art Director is responsible for upholding and adapting the core Tommy Hilfiger aesthetic and visual language to everything the brand communicates, both internally and externally. The Art Director works in close collaboration with other relevant departments and key stakeholders across the business to concept and create engaging content, and to oversee the integration of creative materials across all touchpoints for local, regional and global initiatives. As a creative guardian, the Art Director reviews, feeds back and course corrects both internal and external creative partners to uphold the brand direction, ranging from PDP oversight to work executed by external creative agencies.
The Art Director is expected to align creative excellence with business objectives and to contribute with creative solutions for how the organization can continue to move its communication strategy forward.
- High degree of creative knowledge and recognition of brand values / aesthetics.
- A deep passion for – and knowledge of – fashion, art, architecture, music, entertainment and culture, as well as audience insights and trends, with the ability to apply this insight to Tommy Hilfiger brand guidelines.
- Ability to take the creative lead on key projects, collaborating with peers to concept and develop seasonal and off-cycle brand experiences. They give input into the creative brief, ideate concepts, brainstorm and pitch ideas, encouraging innovative thinking and new approaches.
- Ability to lead within the team and manage creative goals and deadlines.
- A talent for building and fostering relationships with external and internal contributors, navigating creative approvals, positively contributing to discussion and taking projects to a global stage where appropriate.
- Be a key brand representative and positive role model within the company.
- Measure a project's success beyond delivery; proactively seek out feedback and results. Understand and respond to performance data, and translate data to influence future creative work.
- Highly organized; able to create planning routines and manage multiple projects.
- Highly proactive and positive approach to all tasks – big or small.
- Overall creative aesthetic guardianship aligned to Senior Director, Creative Direction and TH Global Brand Playbook delivered in a mentorship style as opposed to a policing approach.
- Deputizes for Senior Director, Creative Direction on all things Art Direction in their absence.
The Ideal Candidate
- 7 years of similar or related art direction work experience ideally within the fashion industry.
- A degree in a creative field such as graphic/digital design, fine arts, visual communication, art direction.
- Enjoys being hands-on; you'll have expert competency with Adobe Creative programs, with a focus on InDesign, Photoshop, Illustrator, as well as Keynote for presentations. Video skills a plus.
- Business level fluency in spoken and written English.
- Good problem-solving skills and able to work with general instruction.
- A master at juggling priorities, ensuring timely delivery of work and managing numerous projects simultaneously.
- Effective collaborator who builds bridges with teams and stakeholders.
- An enthusiastic collaborator, but also self-initiating and motivated to work autonomously. You'll enjoy working with others, sharing knowledge and best practices across the teams, and strive to continually improve work on both an aesthetic and functional level. In short, you're somebody even experienced Creatives can learn from, and you're open-minded to learn from others too
What You Can Expect From Us
In the heart of Amsterdam, PVH EMEA is home to the global headquarters of Tommy Hilfiger and the European offices of Calvin Klein. We are the home to 2500 big thinkers, natural entrepreneurs, and challenge seekers from all kinds of backgrounds.
- How we support you: choose the hybrid setup and working hours that suit you, in addition to meeting-free Fridays, work from anywhere 4 weeks a year, 25 days of paid holidays, mental health days, parental leave, home office allowance, commuting allowances, employee assistance programs, and pension schemes
- Wellbeing: exclusive onsite gym and fitness classes, personal training, meditation studio, sports clubs, in-house physio, and receive access to our nutritional and wellbeing programs
- Campus: extensive food and beverage offerings, top-notch restaurant, barista coffee bars, sky bar, monthly social events, weekly Thursday drinks, game nights, and campus-themed activities that will keep your social life busy
- Develop your career : whether you lead a team or contribute your own expertise, everyone is a leader at PVH. PVH University curates and delivers training programs for you to continuously develop your professional and personal goals
- Be at the forefront: stay closely connected to our brands, Calvin Klein and Tommy Hilfiger, and be a part of seasonal market launches, sample sales and receive employee discounts
PVH Europe and our brands, TOMMY HILFIGER and CALVIN KLEIN, are committed to fostering an inclusive and diverse community of associates with a strong sense of belonging. We believe we are bettered by all forms of diversity, and take pride in working with top talent from every walk of life and corner of the world. In the spirit of inclusivity, qualified applicants will be considered without regard to age, ethnicity, ability, gender, gender expression, gender identity, nationality, race, religion or sexual orientation.
DIVERSITY & EQUAL OPPORTUNITY We are committed to recruiting, training and providing career advancement to all associates regardless of gender, race, religion, age, disability, sexual orientation, nationality, or social or ethnic origin. Diversity in the workplace is encouraged. Bigotry, racism and any form of harassment or discrimination is not tolerated.
