EVP Brand Strategy

4 weken geleden

Amsterdam, Noord-Holland, Nederland PVH Corp. Voltijd

Design Your Future at PVH

EVP Brand Strategy

Job Title: EVP Brand Strategy

Department: Global Tommy Hilfiger

Be part of an iconic story.

About Tommy Hilfiger

PVH is the growth platform for Calvin Klein and TOMMY HILFIGER. Through driving brand strength and relevance, we are connecting our global, iconic brands closer to where the consumer is going than ever before, today and with future generations. Guided by our values and enabled by our scale and global reach, we are driving fashion forward for good, as one team with one vision and one plan. That's the Power of Us, that's the Power of PVH.

TOMMY HILFIGER is one of the world's most recognized premium lifestyle brands, welcoming and inspiring consumers since 1985. Originally established in New York City and infused with the spirit of Americana, the brand is defined by its Classic American Cool roots and red, white and blue DNA.

Inspired by a relentless pursuit of writing new rules for American fashion and pop culture, TOMMY HILFIGER creates the modern uniform for an aspirational lifestyle. Founder Tommy Hilfiger remains our Principal Designer and represents guidance and inspiration for the design process. Global retail sales of products sold under the TOMMY HILFIGER brands, including sales by our licensees, were approximately $9 billion in 2023.

The Position:

We are looking for an exceptional global brand strategy leader who will play a pivotal role in shaping and advancing the global growth strategies of TOMMY HILFIGER brands. Reporting into the Global Brand President, this leader will partner with the global leadership team to drive the development and the execution of global strategic and operating plans. They will ensure alignment on both short-term and long-term goals, while establishing the organizational structure and operational methodologies. They will also lead a strategy team and work in partnership with Corporate Strategy to ensure the brand, regional and enterprise strategies are aligned to execute.

Key Responsibilities:

· Leads the strategy and implementation of large-scale, enterprise-wide initiatives in service of the Global TOMMY HILFIGER.

· Develops strategic plans to drive growth and market share, leveraging consumer insights, market analysis, and competitive intelligence.

· Responsible for project & program management initiatives to ensure the successful implementation of strategic initiatives to drive growth and organizational efficiency.

· Ensures the successful implementation of strategic initiatives connected to business growth and drive organizational efficiency.

· Providing functional process knowledge and expertise to ensure an optimal operating model with clearly defined roles and responsibilities.

· Drive transformational change initiatives to optimize business processes, streamline operations, and drive continuous improvement.

· Establish and monitor key performance indicators (KPIs) to measure the effectiveness of brand strategy initiatives and track progress against goals through the full organization.

· Increase salesmanship in all parts of the organization to create an understanding of what will make the difference in our growth journey.

Key Qualifications:

· Proven and established leader with global experience overseeing brand strategy, finance, consumer insights, and project management for a global brand or consumer goods company.

· Deep understanding of brand strategy principles, consumer behavior, and market dynamics.

· Strong financial acumen with experience in budgeting, financial planning, and analysis.

· Demonstrated ability to drive strategic initiatives and lead transformational change in a fast-paced, dynamic environment.

· Strong project management skills, with the ability to prioritize tasks, meet deadlines, and manage resources effectively.

· Ability to combine a data-driven approach with keen intuition to drive decision-making.

· Excellent leadership and communication skills, with the ability to inspire and influence cross-functional teams and stakeholders.

· Outstanding people leadership skills, with the ability and desire to inspire, coach, mentor and develop team members to unlock their potential.

· Bachelor's degree in business, marketing, finance, or a related field; MBA or advanced degree preferred.

Be valued.

In the heart of Amsterdam, PVH EMEA is home to the global headquarters of Tommy Hilfiger and the European offices of Calvin Klein. We are the home to 2500 big thinkers, natural entrepreneurs, and challenge seekers from all kinds of backgrounds.

· How we support you: choose the hybrid setup and working hours that suit you, in addition to meeting-free Fridays, work from anywhere 4 weeks a year, 25 days of paid holidays, mental health days, parental leave, home office allowance, commuting allowances, employee assistance programs, and pension schemes

· Wellbeing: exclusive onsite gym and fitness classes, personal training, meditation studio, sports clubs, in-house physio, and receive access to our nutritional and wellbeing programs

· Campus : extensive food and beverage offerings, top-notch restaurant, barista coffee bars, sky bar, monthly social events, weekly Thursday drinks, game nights, and campus-themed activities that will keep your social life busy

· Develop your career : whether you lead a team or contribute your own expertise, everyone is a leader at PVH. PVH University curates and delivers training programs for you to continuously develop your professional and personal goals

· Be at the forefront : stay closely connected to our brands, Calvin Klein and Tommy Hilfiger, and be a part of seasonal market launches, sample sales and receive employee discounts

Be part of it.

PVH Europe and our brands, TOMMY HILFIGER and CALVIN KLEIN, are committed to fostering an inclusive and diverse community of associates with a strong sense of belonging. We believe we are bettered by all forms of diversity and take pride in working with top talent from every walk of life and corner of the world. In the spirit of inclusivity, qualified applicants will be considered without regard to age, ethnicity, ability, gender, gender expression, gender identity, nationality, race, religion or sexual orientation.

DIVERSITY & EQUAL OPPORTUNITY We are committed to recruiting, training and providing career advancement to all associates regardless of gender, race, religion, age, disability, sexual orientation, nationality, or social or ethnic origin. Diversity in the workplace is encouraged. Bigotry, racism and any form of harassment or discrimination is not tolerated.


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