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Group Sales Manager, Imports

4 maanden geleden

Best, Noord-Brabant, Nederland PepsiCo Voltijd


Develop imports channel and top customer strategies.

Drive both online and offline sales and deliver business targets through both short term and long term strategies across snack and nutrition.

Define Imports category development strategies.

Develop assortment, pack/price structure, and activation principles per product lines
Responsibilities

1. Develop and implement Imports channel and customer strategies, tactics and programs based on shopper insights to drive sustainable growth for both online & offline biz:

Define growth opportunities based on studying & analyzing customer/consumer & shopper insights

Drive Joint Business Plan (JBP) partnership with top customers to align a win-win solution together with distributors

Secure related D&A budget spending through ROI management for cost control

Align with Sourcing & Customer Marketing team to ensure right assortment and in store performance

Partner with online and offline KA teams, and global customer teams in top KA sell-in related to Imports

2.Optimize GTM model and overall S&OP process for imports

Set clear ways of working between PI, customer, importer, RCD.

Appoint, negotiate contracts, set targets and incentive scheme with imports RCD.

Improve RCD mgt., balance economics, customer needs, supply chain complexity, distributor capabilities.

3.Build Imports team/KA/RCD capability via imports functional knowledge transferring, arranging proper training, T2T meeting, workshop and conduct regular coaching.

4.Define assortment strategy based on consumer and shopper/channel insights:

Align assortment development plans with category team and exporting team

Lead the assortment building via alignment with imports sales team

Drive the process and implementation of goods import to ensure the on-time delivery

5. Built imports brand equity and drive sales via developing selling stories, consumer campaigns and providing TM service support.

Work with imports marketing team member to translate portfolio strategy into product communication

6.Stay ahead of overall China import market landscape and insights - from category, to consumer, to business models (e.g., "Overseas Buy" on e-Comm)

7.Build functional expertise and share imports knowledge with related parties, RCD, internal Sales, Ops, etc
Qualifications

Bachelor degree, 9+ year working experience in e-commerce or offline sales, has imports experience will be a plus

Good knowledge of Consumer Insights/Market research

Strong communication, analytical and influencing skills

Good Excel & Word skills;

Highly result driven with high responsibility

Strong negotiation and customer management skills

Sound knowledge of the legal environment as it pertains to procurement

Experience in trading/purchasing. Excellent Knowledge of crafting, negotiation and executing supply contracts

Good Knowledge of other relevant processes and systems (Sales, Distribution and Marketing)

High degree of Planning and Execution Skills

Fluency in Chinese and English

1. Develop and implement Imports channel and customer strategies, tactics and programs based on shopper insights to drive sustainable growth for both online & offline biz:

Define growth opportunities based on studying & analyzing customer/consumer & shopper insights

Drive Joint Business Plan (JBP) partnership with top customers to align a win-win solution together with distributors

Secure related D&A budget spending through ROI management for cost control

Align with Sourcing & Customer Marketing team to ensure right assortment and in store performance

Partner with online and offline KA teams, and global customer teams in top KA sell-in related to Imports

2.Optimize GTM model and overall S&OP process for imports

Set clear ways of working between PI, customer, importer, RCD.

Appoint, negotiate contracts, set targets and incentive scheme with imports RCD.

Improve RCD mgt., balance economics, customer needs, supply chain complexity, distributor capabilities.

3.Build Imports team/KA/RCD capability via imports functional knowledge transferring, arranging proper training, T2T meeting, workshop and conduct regular coaching.

4.Define assortment strategy based on consumer and shopper/channel insights:

Align assortment development plans with category team and exporting team

Lead the assortment building via alignment with imports sales team

Drive the process and implementation of goods import to ensure the on-time delivery

5. Built imports brand equity and drive sales via developing selling stories, consumer campaigns and providing TM service support.

Work with imports marketing team member to translate portfolio strategy into product communication

6.Stay ahead of overall China import market landscape and insights - from category, to consumer, to business models (e.g., "Overseas Buy" on e-Comm)

7.Build functional expertise and share imports knowledge with related parties, RCD, internal Sales, Ops, etc