Retail Go to Market Manager

1 maand geleden


Amsterdam, Nederland Samsung Electronics Voltijd

Position Summary

Samsung Electronics Benelux is looking for a dynamic and innovative Retail to Go Market Manager for our Mobile team. Reporting to the Head of Retail, you will play a critical role in developing and executing retail strategies to support the launch of key products. This role involves working closely with retail partners across Belgium and the Netherlands and Luxemburg, managing displays, executing product rollouts, and training retail staff to create a seamless and engaging customer journey.

Role and Responsibilities

Your role

Your responsibilities

As our Retailer to Go Market Manager you will manage three key areas to drive Samsung’s retail success:
Displays and In-Store Experience
- Design, build, and set up impactful in-store displays that guide the customer journey and elevate product visibility.
- Ensure displays align with Samsung’s global standards while meeting local customer expectations.

Product Rollout and Maintenance
- Lead the core rollout strategy for new product launches, ensuring timely updates and visibility for each product across all retail partners.
- Maintain store displays and ensure optimal product lineup visibility in collaboration with our maintenance field team and agencies, to guarantee a consistent and high-quality presence.

Training and Knowledge Retention
- Work with retail staff (including partners like Media Markt) to optimize product knowledge and customer engagement, utilizing online learning platforms and organizing special training events.
- Drive initiatives for knowledge retention and efficiency, supporting third-party retailers with the latest Samsung product insights.

Key Projects and Initiatives
- Identify and implement new retail initiatives, such as integrating AI to enhance the customer journey and improve engagement.
- Collaborate with data teams to leverage insights for qualitative KPIs, such as ensuring timely coverage and maintaining quality standards.

Retail Strategy and Market Enhancement
- Support the strategy for retail presence, including shop-in-shop concepts, store renovations, and partner trend analysis (e.g., store openings and closures).
- Work closely with sales teams to manage operator and open-market relationships across the Benelux, including major retailers like Coolblue, Fnac, and Vanden Borre.

Additional Responsibilities
- Support local initiatives that align with Samsung's guidelines, adapt to local market needs, and oversee loyalty programs and special projects.
- Manage Samsung’s training platforms (e.g., S-Academy) and support knowledge retention via newsletters, social media, and other channels.

Stakeholder Management
- Work collaboratively with Product Managers, Sales Teams, and other internal stakeholders to achieve shared goals.
- Report to Europe office as well as Suwon office

Skills and Qualifications

Your skills and qualifications

Our ideal Retail to Go Market Manager the following criteria:

- Bachelor’s degree in Business, Marketing, or a related field.
- 3-5 years of experience in retail management, trade marketing, or a similar role in tech.
- Strong organizational skills and ability to maintain an overview of multiple projects across regions.
- Analytical skills with proficiency in Excel, PowerPoint, and an ability to prepare presentations and reports for various stakeholders.
- Fluent in Dutch and English (French is a plus; Korean is advantageous but not required).
- A proactive, flexible, and resilient approach; willing to travel frequently within the Benelux region.
- Strong presentation skills and experience in crafting impactful customer journeys.
- A team player with a challenger mindset, not afraid to take initiative and propose innovative solutions.

Preferred Profile

Our ideal Retail to Go Market Manager recognize themselves in the following profile:

- You are innovative (we move fast and take calculated risks).
- You are passionate (we reveal in what we do).
- You are collaborative (we recognize that we are all in this together).
- You are strategic (think strategically and work operationally)
- You are resilient (be personally involved but don’t take things personally)
- You strive for excellence (premium brand with premium work and output)
- You’re able to deal with ambiguity (with not all information available, still able to move ahead)
- What’s in it for you?
- Joining an international company with a Dutch family culture #OneSamsung
- Several development programs and initiatives to upskill your career (Samsung University, young talent & leadership programs, digital & data academy, coaching, job skills trainings,) #DoWhatYouCan’t.
- A hybrid home - office policy.
- Internal mobility opportunities to advance your career (you are in a sales role, and have an interest in marketing? We support you to establish that transfer successfully).
- Health & Wellbeing program (we have our own fitness on site in The Netherlands + Belgium and organize online and offline health init


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