Channel Activation Manager
2 maanden geleden
Crocs, Inc. (NASDAQ: CROX) is a world leader in innovative casual footwear for men, women and children. The company offers several distinct shoe collections with more than 300 four-season footwear styles. All Crocs shoes feature Croslite material, a proprietary, revolutionary technology that gives each pair of shoes the soft, comfortable, lightweight, non-marking and odor-resistant qualities that Crocs wearers know and love. Crocs fans "Get Crocs Inside" every pair of shoes, from the iconic clog to new sneakers, sandals, boots and heels. Since its inception in 2002, Crocs has sold more than 200 million pairs of shoes in more than 90 countries around the world.
**Introduction on the role**:
**This is a Contractor role for 6 months**
As a Channel Activation Manager at Crocs, Inc., based in Hoofddorp, you will play a pivotal role in driving Crocs brand's growth in direct markets, as well as distributor markets. Reporting to the Director Channel Activation, you will be the key link between the key distributor, retail and wholesale partners and the internal marketing and commercial teams. You will be responsible to co-develop impactful local Marketing plans aligned with Global strategy and meeting local needs. This role requires close collaboration with cross-functional teams to ensure operational effectiveness, seasonal planning and execution, tool adoption, budget management, and stakeholder engagement.
**What will you do?**
**Support growth of Distributor markets by developing impactful local Marketing plans**:
- Support the development and execution of marketing strategies across EMEA markets ensuring timely and quality delivery, as well as alignment with overarching business objectives.
- Take ownership of seasonal marketing plans, overseeing implementation and optimizing effectiveness to drive sales and brand growth.
- Support distributor teams to develop and execute localized Marketing plans aligned with Global Marketing strategy, fostering collaborative relationships.
- Ensures that execution of local Marketing activations is on brand and according to agreed seasonal marketing plan as well as social media and digital activities.
- Establish and maintain relationships with new distributor partners through a thorough onboarding process.
- Manage budgets & resources for marketing activities. Tracking campaign performance data and identifying areas for improvement.
- Monthly reporting to Management about Campaign Results, Marketing Spend Reports, PR Reports, best practices, and insights.
**Wholesale Marketing Channel Activation Planning and **Execution**:
- Establish close working relationships with key wholesale accounts, their commercial managers, and respective merchandising teams.
- Manage budgets and key account marketing investments to help sell-in and boost sell-through.
- Set up activations with key account partners across digital, retail, influencer, PR, and social integration. Manage the development and execution of the channel programs and marketing activations.
- Represent Wholesale Marketing and support Sales in Sell-in and Market Launches.
- Ensure alignment of regional marketing strategies with global brand goals.
- Measure and optimize activations and communicate with key stakeholders.
**Cross functional collaboration**:
- Collaborate closely with internal marketing teams as well as key internal & external stakeholders to integrate distributor marketing initiatives seamlessly.
- Informs EMEA Integrated Marketing team on relevant local Marketing moments.
- Facilitate communication between distributor markets and internal teams, gathering insights and briefing requirements for marketing material development leading to a best-in-class local execution.
- Drive synergies and process improvements through effective collaboration with the Commercial Team and other key stakeholders.
- Collaborate closely with the Wholesale commercial account managers.
**Who are you?**
The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- Bachelor's degree in marketing, ideally a master's in marketing.
- Preferably 5-7 years of full-time experience in Marketing with an international brand that operates in multiple channels.
- Fashion/Footwear industry experience is a strong plus, international experience.
- **Priority Setting**:Ability to take initiative, work independently and prioritize tasks; strong time-management, organizational and problem-solving skills.
- **Creativity**: Innovative thinking to create engaging and memorable brand activations
- **Project **Management**: Skill in managing multiple complex projects, deadlines, and stakeholders simultaneously.
- **Budget Management**:Understanding of budgeting and financial management related to marketing activities.
- **Adaptability**: Flexibility and adaptability to navigate changing trends, con
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