Brand Manager OTC

5 maanden geleden

Hoofddorp, Nederland Reckitt Voltijd

Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose.

Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.

**Marketing**:
Marketing is at the heart of Reckitt. We pride ourselves on our unique way of driving growth for some of the world's most loved and trusted health, hygiene and nutrition brands.

Our purpose and fight are what motivates us to design and deliver distinctive communications throughout our consumer funnel, so that we deliver category growth as well as a positive impact on society.

With extensive media and digital teams embedded throughout the organisation, we measure both our business and our societal impact. Our global teams lead on our overarching brand strategy, brand guardianship and innovation pipeline in close partnership with R&D. Leaving our local marketing teams to deliver on our regional goals in partnership with our Sales teams.

With the scale of our 2500 marketing community - alongside our leading-edge Marketing Academy - your opportunities to grow and upskill will be extensive.

**About the role**:

- Seeking a visionary Brand Manager to elevate our leading brands to new heights in dynamic markets worldwide. Immerse yourself in customer insights and market trends, shaping the future of our products with your innovative ideas. As a key player in our marketing team, you'll have the opportunity to implement strategies that resonate on a global stage, bringing our brands to life both online and in stores. Your strategic input will craft ambitious plans, fostering sustainable growth and success for the long haul.**Your responsibilities**:

- Continuously monitor the results of the brand and recommend actions to improve its performance (product, pack, promotion, presence, advertising, price).
- Participate in the development of the long-term Marketing Plan and the definition of the communication and innovation pipeline for the brand/s in charge.
- Prepare the annual Marketing Plan which consists of in-depth market analysis, pipeline and strategy development, 4P execution, and financial planning.
- Participate in topline commercial planning, by translating the Marketing Plan into actionable commercial strategy with clear guidelines and support on 4Ps.
- Recommend and develop, in collaboration with the Insight sand Analytics services, the marketing studies necessary for the projects/good performance of the brand/s.
- Generate local business development initiatives (incl. new products, restagers, productivity projects, new communications, etc.) based on market knowledge and consumer expectations and develop them in partnership with global teams and other support departments.
- Carry out financial planning several times per year, following global guidance and company priorities. Optimize the brand/s P&L during the whole year and manage the brand/s budget.
- Prepare the brand/s reporting (brand/s activation, brand/s learnings, financial plans, etc.) for top management, global and local teams.
- Animate, coordinate and collaborate with internal and external stakeholders, following the brand/s plans and objectives to achieve the company goals.
- Manage a team of collaborators as well as coordinate the tasks of each one.
- Lead 1-2 transversal, marketing project/s as a champion and a unique point of contact and support.

**The experience we're looking for**:

- You have at 2-4 years of proven marketing capability, preferably over the counter (OTC) brands.
- Well-honed strategic thinking and decision-making capabilities with ability to drive activation / innovation.
- Strong skills in communication, collaboration, and stakeholder engagement especially with Regulatory and Legal partners.
- A thorough grasp of consumer behaviour, market trends, and competitive analysis with experience pulling data using either Nielsen or IQIVIA.
- Commercial insight, particularly in the FMCG or Consumer Health sectors, with a track record in brand management.
- Fluency in English with Dutch or French.

**The skills for success**:
Consumer Insights, Analytical skills, Brand Strategy, Category Strategy, Presentation skills, Drive Innovation, Storytelling, Creativity, Marketing optimization, Digital Marketing, Commercial acumen, FMCG/Consumer Health Experience, Brand Management.

**What we offer**:
With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way.

We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Th

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