Strategic Communications Advisor

3 weken geleden

Eindhoven, Nederland TU Eindhoven Voltijd

**Job description**:
A hybrid computer chip of photonics and electronics. A new manufacturing equipment to fabricate new chips of the future. A quantum key for secure information sharing. At Eindhoven University of Technology (TU/e) we work on innovative solutions for the world of tomorrow, for the enormous challenges in the field of sustainability, health and digitalization. TU/e distinguishes itself in this through strong collaboration with industry and social partners, especially in the high-tech-oriented Brainport region.

In particular in the field of semiconductors, photonics and quantum technology there is a lot of development. TU/e plays an important role in this and is among the world leaders in research. With, among other things, the Dutch investment of 2.5 billion euros in the microchip sector ('project Beethoven'), a renewed collaboration with ASML and the establishment of the Future Chips Flagship, innovation in chips of the future has a lot of attention within TU/e.

In the midst of all these developments, we are looking for a solid strategic communications advisor with knowledge of branding and marketing communications, to build and realize a solid positioning around this field for TU/e.

**Where will you be working?**
An ambitious university requires an ambitious communications department. The Communication Expertise Center (CEC) of the TU/e is responsible for the development and implementation of the TU/e communication policy and supports the departments, services, flagships and research institutes in this. In order to support the goals and ambitions of the TU/e, CEC focuses on increasing (inter)national brand awareness, strengthening the identity and image of the university and increasing the student intake by using target group-oriented recruitment strategies.

You will be working directly for CEC but you are stationed within the university. To be exact: at the Eindhoven Hendrik Casimir Institute (EHCI) and the Future Chips Flagship (FCF). Within these two organizational parts, research into semiconductors, photonics and quantum technology is bundled.

EHCI and FCF need guidance in the field of positioning and branding, as well, as implementation of the strategic communications plan, in addition to their own strategic goals. You will therefore contribute to the positioning and profiling of the organizational units EHCI and FCF, but also to the positioning of the TU/e as a whole in these technical fields. You will therefore work closely with other teams of the CEC, in order to reach the target groups via the right channels.

On a daily basis you will be working closely with scientists and other stakeholders within and outside the university in the field of semiconductors, photonics and quantum technology. You therefore have sufficient experience to find your way in this challenging environment and you are result-oriented in setting up and realizing marketing communications plans.

**Job requirements**:
**Job profile and core skills**:
The senior communications advisor we are looking for has:

- Solid and demonstrable knowledge and experience with positioning, branding and/or marketing communications;
- Strategic insight: in the midst of a large number of stakeholders and external interested parties, you opt for focus and a clear communication strategy;
- Attention to translating strategy into implementation and measurable results;
- A good balance in moving between strategy, tactics and operations: ability to execute strategic communication plans in close contact with the management teams and relevant stakeholders;
- Strong communication skills, both speaking and writing (and being able to translate into multimedia expressions);
- Affinity with high-tech and ideally in the beta domains / exact science;
- Familiarity with the Brainport region is an advantage;
- You have an excellent command of English;
- You have a good understanding of Dutch.

**Your duties**:

- You are a strategic communications advisor and sounding board for the management teams of EHCI and FCF;
- You will (continue to) develop the communication strategy for EHCI and FCF;
- You ensure unity and consistent communication messages, in line with the positioning of TU/e;
- You determine the most effective communication channels to convey the organization's messages to the various target groups;
- You monitor the effectiveness of communication efforts through analysis of feedback, statistics and performance indicators, and make adjustments where necessary.

We are happy with someone who is there and gives (un)solicited advice. You ask the right questions at the right time and move easily in various organizational units. You understand different interests but are able to set a course and adjust where necessary.

You are innovative and have an eye for detail and sometimes deviate from the beaten track. You are a good listener and convert what you hear into appealing communication. You are strong on projects and like to work ind

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