Marketing Lead Germany

1 maand geleden

Amsterdam, Nederland Just Eat Takeaway.com Voltijd

**Ready for a Challenge**

**About this role**:
As Marketing Lead, you will be responsible for driving top line growth and optimising profitability across Lieferando’s owned channels -> CRM and In App. Your focus will be on engaging and retaining customers, driving up frequency and loyalty, while ensuring efficiency of campaigns to maximise incremental orders and minimise cost per incremental orders.

In this role, you will be leading a team of Marketing Managers to drive that key strategic pillar across channels and initiatives, while having an important exposure within senior management to report on performance and budgets. This requires a blend of strategic thinking, data-driven execution, cross-functional collaboration to drive effective and efficient growth while strengthening our customer base stickiness and its lifetime value.

**These are some of the key ingredients to the role**:

- Lead the development and execution of a solid Vision, Strategy & Plan to drive reactivation, engagement & loyalty through CRM & In App channels.
- Increase customer lifetime value and drive frequency through retention platforms such as Lieferando Premium and the Amazon Partnership through an “always on” test, learn & adapt approach.
- Maximise CRM activity to drive reactivation & incr. orders with efficient CPIOs.
- Budget ownership and full accountability for most part of the Voucher Budget.
- Optimise marketing spend to drive the highest return on investment, with a focus on improving CPIO (Cost per incremental Order)
- Responsible for monitoring and analysing key performance indicators (KPIs) to assess strategy & initiatives effectiveness.

**What will you bring to the table?**
- Deep understanding and experience experience in marketing, with a strong focus on customer acquisition, retention, and loyalty marketing, ideally in e-commerce, app-based platforms, or consumer-facing businesses
- Demonstrated experience in driving user retention and engagement through app-based marketing and optimising in-app features for higher conversion rates.
- Strong leadership experience in managing and mentoring teams, fostering a high-performance culture, and aligning team goals with business objectives.
- Excellent verbal and written communication skills in English and German, with the ability to present complex information clearly and persuasively.
- Proven ability to build and execute marketing strategies that resonate specifically with the German audience.

**At JET, this is on the menu**:
Our teams forge connections internally and work with some of the best-known brands on the planet, giving us truly international impact in a dynamic environment.

Fun, fast-paced and supportive, the JET culture is about movement, growth and about celebrating every aspect of our JETers. Thanks to them we stay one step ahead of the competition.

**Inclusion, Diversity & Belonging**:
**What else is cooking?**

Want to know more about our JETers, culture or company? Have a look at our career site where you can find people's stories, blogs, podcasts and more JET morsels.
- #LI-AB2_

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