Marketing Operations Lead

3 maanden geleden

Amsterdam, Nederland GRESB Voltijd

GRESB is seeking an experienced Head of Marketing Operations to ensure our marketing efforts are effective, data-driven, and aligned with business objectives. You will oversee and optimize the GRESB website, marketing technology stack, analytics, sales enablement, and related processes. This role requires collaboration with colleagues to enhance marketing automation, lead capture and scoring, conversion rate optimization, and digital marketing. You will be reporting directly into the Director of Marketing and Communications. The Marketing and Communications team consists of 7 additional team members: Head of Content, Head of Credentialing and Education, Growth Marketing Manager, Events Manager, Marketing and Events Coordinator, Marketing Coordinator, and a Marketing Intern.

**Requirements**:
Website management:

- Oversee the GRESB website for user experience, SEO, and lead generation.
- Collaborate with marketing team to maintain high-quality content.
- Work with developers, IT, and partners to implement new features.

Marketing technology stack:

- Manage and optimize marketing tech stack and processes, ensuring seamless data flow across systems.
- Stay updated on marketing technologies and recommend new tools.

Sales enablement:

- Oversee and implement sales enablement processes, including lead capture, scoring, and nurturing.
- Collaborate with the sales team to align data collection and attribution and marketing efforts with sales goals.
- Automate and streamline lead capture processes, administer tools Salesforce and Pardot, and provide training as needed.

Marketing data and analytics:

- Lead data collection, analysis, and reporting to provide actionable insights.
- Administer Google Analytics and manage prospect/client data.
- Build and analyze prospect and member segmentation lists.

Performance marketing:

- Collaborate closely with product markets and the Director to develop and manage digital campaigns (LinkedIn, Google) to drive performance.
- Optimize campaigns to improve conversion rates and ROI.
- Implement CRO strategies to enhance performance and user experience.

Process optimization:

- Develop marketing automation strategies to streamline processes.
- Set up and manage lead scoring systems to prioritize and qualify leads.
- Maintain marketing databases for data accuracy and segmentation.

**Qualifications**:

- Proven (ideally 7+ years) experience in marketing operations and performance marketing.
- Expertise in marketing tech stack integrations, automation, and lead management.
- Strong analytical skills with proven experience in data analysis and reporting.
- Proficiency with marketing automation platforms, CRO solutions, CRM systems, web analytics tools, and digital campaign platforms.
- Excellent project management, communication, and collaboration skills.
- Ability to implement and optimize marketing tools and processes independently and experience with A/B and multivariant testing.
- Experience with SEO, website management, and user persona mapping.

**Benefits**
- Join a fast-growing, globally recognized ESG benchmark leader.
- Work with a talented and committed global team in a supportive environment.
- 25 days of annual leave
- 2 annual volunteering days
- Company pension plan
- Free public transport to and from the Amsterdam office
- Free and healthy office lunch catered daily
- Annual professional development budget of EUR 2.500
- EUR 350 home office budget
- Frequent team events, including an annual company retreat.

GRESB is an equitable, diverse, and inclusive workplace, one at which all workers — regardless of their gender, race, ethnicity, national origin, age, sexual orientation, identity, education, or disability — feel valued and respected. We are committed to a non-discriminatory approach to hiring and provide equal opportunity for employment and advancement in all of our teams and programs. We respect and value diverse life experiences and heritages and work to ensure that all voices are valued and heard.

**About GRESB**

GRESB is a mission-driven and industry-led organization that provides actionable and transparent environmental, social and governance (ESG) data to financial markets. We collect, validate, score and benchmark ESG data to provide business intelligence, engagement tools and regulatory reporting solutions for investors, asset managers and the wider industry.

Our vision: An investment industry that plays a central role in creating a sustainable world.

Our mission: To provide financial markets with actionable insights, ESG data and benchmarks.

Our ESG data and benchmarks now cover over USD 8.8 trillion in real estate and infrastructure value and are used by more than 150 institutional investors to make decisions that lead to a more sustainable world. We have an engaged community of asset managers who are proud to participate in our annual benchmarking process and a group of inspirational industry partners and ESG service providers who amplify

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