Head of Performance Marketing

7 maanden geleden

Amsterdam, Nederland Creative Fabrica Voltijd

We're Creative Fabrica, a fast scaling tech start-up from Amsterdam.

**Our mission**:
Enable creativity by giving access to everything related to the creative process: inspiration, learning, creating and sharing. The 'Creative Inspiration Flywheel'

This creates a self-sustaining community that lives within the Creative Fabrica ecosystem.

**About the platform**:
We launched in 2016 as a marketplace for fonts with a subscription service. In the last 8 years we have been through tremendous growth, and we're just getting started

We have scaled to **40 million+ monthly page views**, over **20 million listed products** and **20000+ active designers**.

Our focus is to create a platform for designers that enables them to offer exceptional high-quality content. We make their products searchable in unique ways. This allows our customers to speed up their workflow, allowing them to focus on what they love most: Creating.

As Head of Performance Marketing, you will play a pivotal role in **shaping and executing the company's performance marketing strategy.** You will drive customer acquisition, retention, and revenue growth through innovative marketing initiatives and a deep understanding of our target audience. This is a broad role, with **360 ownership performance channels**. In this position, you will be a key member of Creative Fabrica's **senior management.**

The initial focus will be on **Demand Generation** through the hiring and structuration of a high-performing, ROI-driven team to manage our core acquisition channels. You will also be instrumental in building the long-term performance strategy for Creative Fabrica.

A strategic thinker with a bias for action, you know how to balance long-term thinking with rolling up your sleeves and making things happen. You believe in marketing strategies that can be measured.

**Responsibilities**:

- Recruit and lead a high-performing team, fostering a culture of excellence and results-orientation.
- Define target customer segments and create marketing strategies to reach them.
- Lead efforts to acquire new subscribers through various marketing channels (with a focus on the performance channels).
- Establish key performance indicators, and regularly measure and analyze marketing performance.
- Support the launch of Creative Fabrica's new products.
- Work closely with the executive team to develop the long-term performance strategy for Creative Fabrica.

**Your Profile**:

- **7+ years experience**:A solid track record in operational marketing across various positions, including 5+ years managing teams.
- **Experience with B2C subscription business**:Having** **successfully driven customer acquisition and retention in a B2C subscription-based business.
- **Budget Management**:Experience in owning and allocating marketing budgets efficiently, optimizing ROI on marketing spend.
- **Marketing Analytics**: Strong understanding of data analytics, attribution, and channel measurement.
- **Tools**:Proficiency with Google Analytics, Amplitude, and marketing automation platforms.

**You have**:

- **Leadership**:The ability to attract and retain top talents, the ability to lead by example.
- **Strategic thinking**:You think long-term in everything you do.
- **Communication**:Excellent communication skills. You are an expert in influencing across the board, from teams to senior leadership.
- **Adaptability**:You can adapt to a change in priorities and enjoy experimentation. You are flexible.****:

- **Positive Attitude**: Maintaining a positive and enthusiastic attitude, contributing to the overall team morale.

**Let us take care of you**:

- **Competitive Compensation**: We believe that hard work, skills, and ambition should be fairly compensated.
- **Top-Notch Tools and Gear**: You'll be equipped with everything you need: a top-of-the-line laptop, the latest collaboration tools, and stylish accessories to match.
- **Awesome Office**: Based in a beautiful office in the center, working here means delicious lunches cooked by our very own chefs, plus access to our own CF library to keep the learning going.
- **And a great team**: We work hard and have fun together. On Fridays, we kick off the weekend together at the local bar, but there's more; we regularly organize events and company trips, creating opportunities to bond and build meaningful connections.

**Is this you?**:
Get in touch We'd love to speak to you.

Creative Fabrica is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

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