Head of Digital Product

3 maanden geleden

Amsterdam, Nederland Imperial Brands Voltijd

**The Role**

This role reports directly to the Global Head of Digital and is expected to run the Digital Product department which consists of 4 core product domains: Top of Funnel, Bottom of Funnel, Account & Omni-channel, Consumer & Loyalty product teams that are responsible to deliver on strategic ambitions and aligned roadmaps. Addition this role also is responsible for 3 Centre’s of Excellence (CRO & Analytics, eCRM and UX/UI Design) as well as a market facing Market Performance team to drive in-market growth from our Digital capabilities.

The Head of Product will build a high performing product development team that support NGP Digital targets with consumer-facing digital products, features and services through best-in-class systems, product expertise and agile cross functional scrum teams in line with the NGP and market commitments.

This role will help NGP Digital realise its global expansion and consumer strategy ambitions, while leading a growing team of digital specialist and capabilities to accelerate its performance. It will do so by aligning stakeholders, directing the product roadmap, prioritising features, building consensus, and coordinating product schedules with wider business. Together with the Head of Digital and Digital Technology this role is responsible for innovation, performance and the global roll-out of markets and features in the NGP operating model.

Primary focus areas for the role are enablement of Brand and Consumer Experience (through gap and opportunity mapping) and performance driven program increments (through data driven product management).

The role will be part of the NGP Digital leadership team and will have a direct relationship with Category Directors, CX Leads and relevant marketing leads across the business.

**Principle Accountabilities**
- Set and achieve global Consumer Engagement delivery targets and strategic OKR’s
- Strategic planning and management of the entire product portfolio
- Co-create and execute Digital Product strategy and roadmap (with Product Leads) to drive consumer insight and business value
- Coaching and developing the product and COE teams
- Integrate and execute the User Experience strategy across our connected consumer journey
- Responsible for strategic partnerships and lead necessary contract negotiations
- Responsible for the definition and execution of the product roadmap within NGP digital, underpinned by data driven decision making
- Define the data driven product development process (all the way from user research, to ideation, design, development, launch and evaluation)
- Initiate improvements of operations to improve efficiency, quality, and consumer experience
- Define, improve and maintain the quality standards for the digital product

**Skills and Experience Required**
- B2C Marketing experience, Digital Marketing, D2C eCom, Loyalty and Omni-channel
- CPG / FMCG Product management & leadership experience
- Multi-brand, multi-market global scope
- Proven track record of leading international teams of up to 50 people with a blend of internal and external resources
- Ability to liaise with and influence other service groups and departments to facilitate and co-ordinate their efforts to develop and improve great consumer experiences
- Experience delivering high-availability, large-scale, real-time software-as-a-service products including integration of 3rd party systems and data
- Experience with frameworks and tools for development, testing and operations

**What We Offer**

In return for playing your part in building our future, you will receive a comprehensive compensation package with salary, bonus scheme and many extras including a great pension scheme, generous holiday entitlement and hybrid/flexible working opportunities as well inspiring places to work and collaborate with purpose. Here at Imperial we will give you the opportunity to grow and learn, innovate at pace and be a part of our purpose to forge a path to a healthier future for moments of relaxation and pleasure for our consumers.

**Everyone Belongs**

**About Us**

We're a truly international company, fourth largest in our industry and operating across 120 markets. An inclusive, innovative global FMCG business supported by 25,000 employees. As we embrace a new era of growth, we are transforming. Our ways of working and culture are driven by a challenger mindset, constantly questioning the status quo where people can bring their best selves to work. Our agility and collaboration are driving our ambitions, innovation and success all supported by our award-winning development programmes that creates exciting and rewarding career opportunities for all. Encouraging inclusion at local levels and supporting a developing and robust diversity agenda globally, we’re fully committed to creating and maintaining an environment that celebrates and respects difference.

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