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Social Brand Manager
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Social Brand Manager
Dermatological Beauty division
About L’Oréal
L'Oréal has been a world leader in the cosmetics business for more than 100 years and has grown into one of the largest FMCG companies in the world. With international brands such as L'Oréal Paris, Garnier, Kérastase, Lancôme, Giorgio Armani and Vichy, we offer relevant products for every consumer.
The role of advocacy is key in our marketing strategy at L'Oréal Dermatological Beauty. Therefore, we are looking for a Social Brand Manager La Roche Posay to grow love brands.
**About you**:
Within this role you will be driving paid partnerships & campaigns. You develop & deliver the strategic plan for advocacy, with a focus on advocacy content, building direct relationships with influencers & key opinion leaders in the industry, driving share of influence, views, engagement, and overall brand love. You will pioneer the advocacy strategy in the Benelux in line with the international strategy. You know how and when to leverage the power of advocacy, you know how to find the right influencers while coming up with (local) relevant hooks to create the best influencer engagement and you use your analytic mindset to learn and evolve with every concept. You will be part of a digital savvy community of experts, reporting to the Advocacy & Media Manager, while working together with the marketing community.
**Your responsibilities**:
- You create and manage the advocacy brand calendar on PR, seeding and eventing, aligned with the Product Brand Managers.
- You coordinate brand events, influencer loyalty programs, brand purpose activations and on-trend seedings
- You strengthen the brand position in advocacy by identifying the right (medical) influencer profiles to connect to our brands
- You pioneer on medical advocacy for LDB, together with the other Social Brand Manager, working cross team
- You build a strong network of influencer relations with key profiles & rising talents that fit our brands
- You are always looking for the latest trends and keep on innovating to secure our leading position in beauty.
- You contribute to the growth on brand love metrics including share of influence, engagement and awareness, tracking and reviewing performance to further optimize our strategy.
- Your entrepreneurial spirit will lead the brand into new digital territories while pro-actively sharing best practices within the organization
- You will work together with PR and influencer agencies
- You collaborate with a wide marketing & digital community to ensure seamless consumer paths to purchase.
**Competences**:
- Social Native - you know the social media landscape and its ‘stars’ by heart
- Creative and always up to date on the latest trends in beauty and social media
- You are passionate about skincare and interested in the medicality of the brands
- A network of influencers in beauty & lifestyle
- 3 to 5 years’ experience in influencer marketing/ PR
- You have an analytical mindset and a data driven approach to advocacy
- A flexible mindset that fits the fast Beauty FMCG business
- You act with respect to the L’Oréal for the Future commitments
- Fluent in English and either Dutch or French is a must
- A completed WO Master
What do we offer?
L’Oréal offers an attractive role in a dynamic and culturally diverse work environment, a compatible salary with excellent secondary conditions (e.g. 13th month, profit sharing), hybrid working and opportunities for further career development.
**Apply**:
Do you think you are ready for this challenge and do you meet the stated conditions?
Diversity in recruitment
At L'Oréal, we make no distinction based on gender, ethnicity or age:
"A diversified workforce in every function and on all levels strengthens our creativity and our understanding of consumers and it enables us to develop and market products that are relevant".
(Jean-Paul Agon, Chairman van L’Oréal)
